United Kingdom
Digital Marketing & E-commerce professional with hands-on experience in performance campaigns, social media management, and growth strategies. Skilled at analysing customer journeys, optimising product pages and checkout flows, coordinating creators, and producing high-engagement content. At Joybuy (JD.com), conducted cross-market funnel analysis (UK, DE, FR, Benelux), optimised 25 product pages, implemented PDP restructuring, checkout and service messaging improvements, and ran A/B tests—increasing monthly service orders from 248 → 2,400 (+868%). Successfully led a rapid Black Friday launch of a new TV mounting service across 4 EU markets, coordinating logistics, tech, and marketing teams under a tight timeline. Also a content creator on Rednote (China), with multiple posts reaching 4,000+ likes, demonstrating creative storytelling and audience engagement. Seeking opportunities in Digital Marketing, Growth, E-commerce, or Social Media, where I can combine creativity, analytics, and cross-market execution to drive measurable growth.
• Coordinated cross-functional stakeholders (Tech, Logistics, Installation & Customer Service) to ensure seamless delivery of large-item service products across UK, DE, FR and BNL markets. • Co-led the launch and optimisation of installation, recycling and dismantling service lines, aligning online operations with offline execution teams. • Conducted funnel analysis and redesigned 25 Product Detail Pages, optimising checkout stages to improve service attachment rates. • Supported structured A/B testing on landing pages and service pricing presentation to refine conversion strategy. • Produced weekly performance reports and delivered optimisation insights to management to support data-driven decisions. • Drove monthly large-item service orders from 248 to 1,530 within 6 months (+517%), contributing to overall growth in large-item sales and category revenue.
Managed an independent Etsy store end-to-end, including product selection, listing optimisation, visual creation and day-to-day trading performance monitoring. Achieved 270+ orders within 6 months, generating 75 verified customer reviews with a 4.9/5 rating, indicating strong product-market fit and customer satisfaction. Designed listing visuals, conducted product photography and wrote SEO-optimised titles and descriptions to improve product discoverability and conversion rate. Monitored listing performance and customer feedback to refine product positioning, pricing and content strategy. Coordinated with designers and production studios on product concepts, timelines and quality control to ensure consistent delivery.
Managed influencer campaigns for 10+ brands across TikTok and IG. Coordinated 50+ UK creators from planning to execution, driving 1,000+ likes. Secured influencer collaborations for store visit campaigns with a high confirmation rate through structured outreach. Monitored campaign performance metrics and provided optimisation suggestions during live activations. Drafted press releases and supported brand messaging consistency across TikTok and Instagram. Conducted trend and keyword research to inform content planning, contributing to steady organic follower growth.
• Developed and executed engaging content for TIKTOK (Chinese Version), producing over 30 trending videos monthly. • Scripted high-performing video series, consistently achieving 2,000+ likes per video. • Analyzed performance metrics to refine content themes, enhancing viewer engagement and retention. • Contributed to Mooneye Limited's growth in the competitive digital marketing landscape in London.