Lisbon Metropolitan Area
I help biopharma organisations strengthen Marketing & Customer Engagement through data‑driven strategy, cross‑functional leadership and flawless execution. With 20+ years of distinguished expertise and proven track record in Hospital, Oncology, Orthopaedics, Surgical, Dermatology, Diabetes and Cardiology across Sales, Marketing, , Insights and CX, I connect science, strategy and customer needs to deliver measurable commercial impact in complex and regulated environments. What I Do • Develop and execute marketing plans grounded in insights, science and customer needs • Lead cross-functional teams (Commercial, Medical, Market Access, Insights) to deliver end‑to‑end TA strategy • Translate data and customer journeys into practical campaigns, content and field tools • Optimise performance, investment and omnichannel engagement • Ensure compliant execution aligned with governance and local regulations Impact • +42% engagement uplift via AI-supported omnichannel programmes • Increased sales productivity through coaching, capability building and performance frameworks • Accelerated operational excellence and simplified cross-functional processes • Implemented Strategic Account Management with consistent, customer‑centric ways of working Core Strengths Marketing Strategy • Customer Engagement • Cross‑Functional Leadership • Insights-to-Action • Omnichannel & Digital • Project Management • CRM (Veeva) • AI & Automation • Capability Building • Coaching • Governance & Compliance • Analytical Mindset • global international roles •Customer-centric mindset • Strong commercial drive Personal Edge Ultramarathoner (resilience) • Surfer (pattern recognition) • Father (empathy) • Lifelong learner Target Roles Marketing and Sales • Therapeutic Area Leadership • Customer Engagement Excellence • Omnichannel • Commercial Excellence • Insights
Context: Leadership of growth and digital transformation initiatives in regulated markets (Portugal and Spain). Impact: Led AI-driven omnichannel strategies, increasing digital engagement in diabetes by 42% and surpassing industry benchmarks. Created the @crecersindiabetes platform, reaching 82K visitors and 5K followers, with an interaction rate 2.6x above the industry average. Redesigned customer journey models, integrating data and insights to enhance experience and accelerate therapeutic adoption.
Context: Responsible for commercial growth and innovation in complex therapeutic areas. Impact: Drove 42% sales growth in 2025 through digital strategies and personalized content. Introduced governance frameworks for cross-functional projects, ensuring strategic alignment and efficient execution. Improved digital campaign efficiency by 30%, optimizing investment through analytics.
Context: Led customer engagement strategies for the Primary Care portfolio in a hybrid environment, driving transformation and operational excellence. Impact: Developed and implemented differentiated engagement strategies, elevating relationship standards with healthcare professionals and improving patient outcomes. Led the digital transformation of customer interactions, introducing innovative tools and approaches that optimized experience and efficiency. Implemented advanced segmentation models, enabling personalized service tailored to specific customer needs. Promoted a culture of continuous improvement, enhancing operational excellence and customer satisfaction.