Hermosa Beach, California, United States
At EnterpriseAlumni, I own Data, Product, and UX for the platform we're building from scratch. My loop is simple and fast: prototype first, document second, validate continuously. Instead of guessing at requirements, I put working prototypes in front of enterprise customers like BlackRock, PwC, and Wells Fargo and pull real feedback in days, not weeks. That's cut our feedback cycle from 8 weeks to 10 days. Killed weak features before we wasted quarters building them! I operate at the intersection of building and leading. I'm hands-on in the product, but I also work in constant feedback with our CEO, CTO, and COO, translating between what customers need, what's technically possible, and where the business is going. That connective role, plus an instinct for what matters before anyone names it, is where I do my best work. I enjoy partnering with executive teams to turn ambiguity into clear product strategy, align organizations around customer outcomes, and scale products from early concepts into durable businesses.
Lead Product, UX, and Data at EnterpriseAlumni, partnering directly with the CEO, CTO, and COO to define the company's product strategy, AI adoption, and long-term platform vision. Responsible for product leadership, customer discovery, user experience, analytics, and cross-functional execution while establishing the operating model that enables teams to deliver faster and make better product decisions. - Defined the vision and multi-year strategy for EnterpriseAlumni's next-generation platform, aligning executive leadership, Engineering, Product, and UX around a shared roadmap and long-term business objectives. - Built and scaled a customer-centric product discovery process centered on interactive prototypes and continuous validation with enterprise customers, including BlackRock, PwC, Wells Fargo, Citi, LinkedIn, and Apollo, reducing the average product feedback cycle from 8 weeks to approximately 10 days while enabling faster, higher-confidence roadmap decisions. - Led Product, UX, and Data teams through the full lifecycle of strategic platform initiatives, contributing to a 40% increase in feature adoption and supporting 23% year-over-year revenue growth. - Led the adoption of AI-assisted product development across Product and UX, integrating AI into research, documentation, prototyping, and planning to accelerate delivery while improving consistency and collaboration.
Expanded responsibility from analytics into product strategy, partnering with Engineering, Marketing, Finance, and executive leadership to establish product analytics, experimentation, and customer insights as core inputs to product and business decisions. - Built the company's first centralized product analytics capability, enabling executives and product teams to measure product performance through standardized KPIs and real-time reporting. - Established experimentation and A/B testing frameworks that improved product and marketing decision-making while increasing campaign effectiveness and customer engagement. - Partnered with Product and Engineering to prioritize roadmap investments using customer behavior, experimentation results, and commercial impact rather than assumptions. - Developed scalable analytics products and attribution models that improved marketing ROI by 20% and contributed to a 150% increase in customer retention. - Worked directly with executive stakeholders to define business metrics, improve forecasting, and strengthen data-driven strategic planning across the organization.
Served as the strategic bridge between enterprise customers, Customer Success, Engineering, and Product, helping shape product direction through customer discovery, operational strategy, and large-scale analytics initiatives. - Advised executive stakeholders and enterprise customers: including PwC, BlackRock, JPMorgan, Citi, Nike, and Bird&Bird on product adoption, business processes, and long-term platform strategy. - Identified recurring customer challenges and translated them into product improvements, influencing roadmap prioritization and helping drive the evolution of the platform. - Designed and launched the company's first enterprise reporting platform, enabling customers to access actionable analytics and improve adoption of key product capabilities. - Led cross-functional discovery sessions with customers and internal stakeholders to identify new business opportunities and strengthen alignment between customer needs and product strategy. - Built scalable documentation, knowledge management, and operational processes that improved customer onboarding, support quality, and internal collaboration.
Led strategic planning initiatives for Santander's retail banking business, partnering with Marketing, CRM, Finance, and Product teams to optimize customer lifecycle strategies, improve commercial performance, and support executive decision-making across one of Brazil's largest financial institutions. - Developed customer lifecycle and segmentation strategies that improved portfolio profitability and strengthened long-term customer engagement. - Designed commercial initiatives and business plans to achieve growth targets, identify market opportunities, and optimize customer value across the retail banking portfolio. - Partnered with cross-functional stakeholders, including Marketing, CRM, Finance, Product, and Commercial teams, to align strategic initiatives with business objectives and customer needs. - Built business cases, financial analyses, and executive presentations to support strategic planning, budget forecasting, and commercial decision-making. - Monitored business performance through customer and financial KPIs, providing insights that influenced investment priorities and strategic initiatives.
Supported customer growth and activation strategies for Santander's retail banking business, using customer segmentation, marketing analytics, and lifecycle management to improve acquisition, engagement, and long-term customer value across millions of customers. - Developed customer segmentation strategies that supported acquisition, activation, and migration initiatives across multiple retail banking segments. - Partnered with Marketing and CRM teams to design targeted campaigns based on customer behavior, lifecycle stage, and business objectives. - Monitored campaign performance and customer engagement metrics, recommending optimizations to improve marketing effectiveness and customer activation. - Collaborated with contact center and commercial teams to improve campaign execution, operational performance, and customer experience.
- Conducted in-depth research and analysis of market trends, competitive landscape, and industry developments to identify opportunities and threats. Assisted in gathering data on customer preferences, economic indicators, and regulatory changes to support strategic decision-making. - Collaborated with the strategic planning team to create and refine financial models for evaluating potential business initiatives, investment opportunities, and growth strategies. - Assisted in preparing presentations, reports, and documentation for senior management, highlighting key strategic recommendations, risks, and implementation plans to drive the bank's long-term success.