Dubai, United Arab Emirates
Award-winning media buying pro with 8+ years planning and executing successful omnichannel ad campaigns across display, video, native, digital-out-of-home, audio, search and social. Growth minded, laser focused, results driven. 🏆 Top Achievements • Doubled new customer acquisition with 21% less spend in 6 months for fintech brand. • Increased retargeting revenue by 27X in just 3 months, generating an additional $700K in sales for the #1 finance app in the UAE. • Reduced cost per acquisition for leading real estate investing app by 60%, while driving a 2.10 overall ROI, highest of the year. • Responsible for making native the best-performing CPA channel for a leading US real estate investing firm, outperforming every other channel, including paid search, programmatic display and YouTube. • Highest converting native creative in the account’s history with 3 years of data, over 66%, for one of the largest trade associations in the US. • Re-engagement campaign generated an additional 3.6M views with an omnichannel approach leveraging premium video inventory. • Social awareness campaign reached 25 million people in just 2 months, spending around $1.2M, with one of the videos stacking over 75 million views and getting 48% of the total campaign's reach. • Highest monthly CTR ever on display programmatic for nonprofit organization, over 3% combined and lowest yearly CPC on native display. • Became a contributing writer for top industry sites such as Brainz Magazine, Native Advertising Institute and AdExchanger. • Highest ROAS ever on Google and Yahoo Native for 7-figure ARR SaaS start-up, between 15 and 80X. • Fixed a complex conversion tracking issue in 6 months (it took tech teams 3 years) for an award-winning media brand generating over €100M a year in revenue. 🏢 Industry Experience • Real estate • Finance • Technology • Non-profit • Education • Entertainment • Healthcare • Media • Professional services • Sports • Gaming 💰 Business Model Experience • DTC, B2B subscription/OTP • CPA, revenue share • Retainer • Project 🤝 Marketing Channel Experience • Search (Google, Microsoft, Apple, Shopify) • Social (Meta, TikTok, Snapchat, X, Reddit, LinkedIn, Spotify) • Native (Taboola, Outbrain, RevContent) • Programmatic RTB/Direct (Yahoo DSP, DV360) ⚙️ Additional Skills • Copywriting, creative • App store optimization (ASO) • Conversion rate optimization (CRO) • Customer value optimization (CVO) • Conversion tracking (Segment, GTM) • Web, app attribution (GA4, MMPs) • MMM, incrementality • Data connectors, dashboards • Email, content marketing • SEO
Responsible for planning, activating and optimizing global user acquisition app campaigns.
Led paid marketing efforts for UAE, KSA and global acquisition.
Led programmatic efforts for some of the largest trade associations in the US with awareness, reach, engagement and lead generation goals through display, native, video, CTV, OTT, audio and DOOH.
Plan, manage and optimize performance marketing campaigns on various advertising platforms and DSPs in industries such as affiliate, coaching, ecommerce, SaaS, real estate and non-profit.
Responsible for omnichannel strategy, execution and reporting for a variety of paid media platforms, including Google, YouTube, Microsoft, Facebook (Meta), TikTok, Pinterest, X (formerly Twitter) Reddit, Shopify, Spotify, Capterra, Taboola, Yahoo and Outbrain.