Pedro Piccoli Soares

Group Pricing Director at HBX | Pricing & Revenue Optimization | Lecturer at Barcelona Finance School

Greater Barcelona Metropolitan Area

About

I am a professional with several years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure, Food & Beverage and Transportation & Mobility markets. I hold a bachelor's degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. I am one of the co-authors of the book “Pricing Architects” and I write a monthly column about Pricing Strategy and Technology for the Aprix Journal. I also participated as a speaker in several events from organizations such as the Professional Pricing Society and European Pricing Platform. Currently I am working as Group Pricing Director at HBX Group, a leading B2B TravelTech ecosystem player.

Experience

  • Group Pricing Director at HBX Group
    Jan 2026 - Present · 7 mos

  • Lecturer - Pricing and Revenue Management at Barcelona Finance School
    Jun 2025 - Present · 1 yr 2 mos

  • Omio (3 yrs 4 mos)
    • Pricing Director
      Nov 2024 - Jan 2026 · 1 yr 3 mos

    • Head of Pricing & Traffic Monetization
      Oct 2022 - Nov 2024 · 2 yrs 2 mos

  • SIXT (Pullach im Isartal, Bavaria, Germany)
    • Head of Product AI Pricing
      Dec 2021 - Oct 2022 · 11 mos

    • Senior Manager Advanced Profit Management & AI
      Mar 2021 - Dec 2021 · 10 mos

  • Flix (Munich, Bavaria, Germany)
    • Revenue Management Operations Research Manager
      Oct 2020 - Mar 2021 · 6 mos

    • Pricing and Yield Manager
      Jan 2019 - Oct 2020 · 1 yr 10 mos