Pedro Lacerda

Senior Vice President & CEO – UAE and GCC - TASC Group | 25+ years leading multi-billion-dollar operations, driving double-digit growth, and transforming organizations across the GCC, Europe, and Latin America

Dubai, United Arab Emirates

About

A globally accomplished C-level Executive Leader with over 25 years of leadership experience across Europe, Latin America, and the Middle East, I specialize in driving strategic growth, operational excellence, and organizational transformation for multi-billion-dollar enterprises. As Senior Vice President at TASC Group and CEO of UAE, I lead large-scale workforce and business transformation across the GCC, helping organizations accelerate growth, strengthen profitability, and build future-ready teams. My leadership philosophy blends strategic foresight with operational precision. Whether steering turnaround initiatives, scaling greenfield operations, or leading M&A integrations, I focus on sustainable impact through people, performance, and purpose. Recognized for my consultative leadership and data-driven decision-making, I’ve led double-digit profitability growth, deployed AI-led automation programs, and built high-performing multicultural teams across six continents. Core Competencies: - Executive Leadership & Strategy - P&L & Operational Management - Business Transformation & Growth Acceleration - Workforce & Organizational Development - M&A Integration & Change Management - Digital Transformation through AI & Automation - Stakeholder & Board Collaboration Holding a Master’s in International Economic Relations and Executive Education from Harvard Business School and IESE, I’m passionate about building organizations that thrive through innovation, discipline, and human potential. 📍 Dubai, United Arab Emirates ✉️ [email protected] |

Experience

  • Senior Vice President - CEO UAE, GCC & MENA - Executive Committee Member at TASC Outsourcing
    Apr 2023 - Present · 3 yrs 3 mos

    ♦ Leading P&L, commercial, operational, and strategic functions across 22 countries for one of the leading recruitment, staffing and HR service providers, overseeing revenue, clients, and associates. ♦ Covering industries including e-commerce, retail, services, life sciences, government, energy & renewables, fintech, & healthcare, with a CNPS score of 82/100 - one of the best in the world for the services industry.

  • Counselor at Portuguese Diaspora Council
    Feb 2025 - Present · 1 yr 5 mos

    The Portuguese Diaspora Council is an association founded with the high patronage of the HE the President of the Portuguese Republic and HE the Minister of Foreign Affairs. The main purpose of the association is to strengthen relations between Portugal and its diaspora, for the uplift of the country’s values, image and reputation and with a particular focus in the fields of economy, culture, science and citizenship!

  • Vice President EMEA - CEO Portugal & Group Leader Italy Hungary and Benelux / Board Member EMEA at Kelly Services
    Jan 2019 - Mar 2023 · 4 yrs 3 mos

    ♦ Member of the Executive Committee (ExCom) for this market leader in workforce solutions, with P&L and strategy implementation responsibility for 6 of Kelly Europe’s 19 countries (Portugal, Italy, Belgium, Luxemburg, Netherlands and Hungary).

  • Global Business Director at Crystal Lagoons
    Aug 2017 - Aug 2018 · 1 yr 1 mo

    ♦ Drove global strategy for a $740M company based in Santiago de Chile and Miami with 2 Head Offices, providing sustainable technology for building and operating crystalline lagoons of unlimited size, with 632 active projects in 124 countries. ♦ Global Leader for the entire commercial and business development team, managing 16 Regional Directors across 6 continents.

  • Managing Director Chile & Board Member Hays Americas at Hays
    Feb 2015 - Aug 2017 · 2 yrs 7 mos

    ♦ Oversaw the permanent recruitment business in LATAM, with responsibility for strategy, sales, marketing, finance, operations, IT, legal and HR in Chile, Argentina, Peru, and Uruguay. ♦ Acted as Board Member for Hays Americas.