São Paulo, Brazil
Afterverse was an studio part of PlayKids, a Brazilian entertainment group founded in 2013. On 2021 Afterverse became a fully fledge gaming studio, separated from Playkids. Key Accomplishments: - Spearheaded the UA for PK XD with a monthly budget of 6 figures - Hired and assembled a team of 3 User Acquisition analysts - Supported the team in planning, setting up, monitoring and analyzing UA campaigns - Worked alongside with a cross-functional team on the Go To Market - LiveOps, Community Team, Data Science, Product, and Branding
In the first 9 months I was assigned to PlayKids (SVOD kid's app) and later spearheaded the UA for the new title PK XD (F2P mobile game). Key accomplishments: - Scaled the marketing monthly spend from US$0 to 6 figure spending, while meeting internal goals - Contributed to scale de MAU from 22M to 41M in less than six months - Spearheaded the Go To Market initiative as we grew our global footprint in more than 70+ countries - Worked alongside with a cross-functional team on the Go To Market - LiveOps, Community Team, Data Science, Product, and Branding
▪ Scaled the monthly spend up to seven figures with positive ROAS ▪ Ran UA on 6 paid media channels at the same time ▪ Managed the creative process and agency facing ▪ Developed optimization tools with the Data Scientist team
▪ Managed Ads Monetization for 50 gaming apps ▪ Worked cross-functionality with Product Team to create Ads Strategy for new titles ▪ Developed business relationship with key monetization partners