Greater Madrid Metropolitan Area
[email protected] +34 649596418 Follow me on twitter! www.twitter.com/peclaveria
After six years of dedicated leadership as the founder and CEO of Playtomic, I am excited to take on the role of Chief Strategy Officer (CSO). In this pivotal position, I am focused on long-term vision and critical projects that will steer Playtomic toward even greater success. As the Chief Strategy Officer, I am responsible for charting Playtomic's strategic course and spearheading key initiatives to propel our company forward. My primary responsibilities include:Strategic Vision, Market Analysis, Partnerships and Alliances, Innovation and Product Development, Performance Metrics, Leadership and Mentorship, Risk Management. I will continue to serve as a member of the board of directors as well.
Playtomic is a pioneering platform revolutionizing the sports and leisure industry. We provide innovative solutions and cutting-edge technology to enhance the experiences of clubs, players, and enthusiasts worldwide. Our platform connects sports clubs and players, making it easier for them to organize and participate in various sports and leisure activities. Through Playtomic, clubs increase their revenue, while players enjoy more opportunities to engage, compete, and socialize in their favorite sports and activities.
The Global Savings Group is a leading operator of digital destination websites, mobile solutions and marketing services providing the best in online discounts & deals around the globe. The group offers saving opportunities from around 20,000 online shops across more than 40 platforms around the world. Every month, millions of users worldwide make impactful savings on their online shopping, by using the offers on the group’s platforms. The group generates significant value for e-commerce players and advertisers, as they gain the opportunity to approach their customers on multiple channels, covering a wider range of topics, drive traffic and increase revenues. The Global Saving Group operates leading brands like CupoNation, Actiecode.nl, Kortingscode.nl, Flipit.com, Blog de Chollos, Holidaydetective, Serialdealer.fr and Black-Friday.sale
Rocket Internet is the largest, fastest and most successful international online startup builder, and has created over 100 market leading companies in 40+ countries. I worked as a GVD for Rocket ventures, rotating to different companies worldwide to help in the early development of their online marketing strategies. *Co-founder Cuponation GmbH. Started from scratch this exciting project. *Marketing Director, Linio Colombia (6 months): Implementing the Amazon business model in Latam. Created the marketing department, managing a team of 8 people, and developed the marketing expansion strategy. After 4 months, we have acquired more than 200,000 facebook fans and 600,000 newsletter subscribers and the sales from marketing channels account for 29% of total sales. *Business Developer, DropGifts Global Team (3 months), Berlin: Redefining the business model of social gifting Unified all of the country platforms at a global level, doubling the community of the competition. Redesigned the platform and changed the corporate image. Completed a business viability study. *Head of Marketing, Rocket Internet Spain (2 months). Lead meetings with newspapers and bloggers for the communication campaign. Planned the strategy for implementing Dropgifts and Payleven in the Spanish market. Increased Dropgifts' client portfolio from 0 to 21 brands in 4 weeks. Research and development of mobile payment methods and acceptance for implementing payleven in the Spanish market.
Created and executed the 2011 Commercial plan detailing how to increase annual sales by 35%, from 8.7M to 12M €. Optimized ad campaigns, increasing the capacity of our services by 160% through the redefinition of the internal serving process. This resulted in an increase of 20% in the monthly income of the company. Worked within the marketing team, leading the design team in redesigning all the support and guidance materials to better the communication and our image with clients. Contributed greatly to marketing campaigns, generating creative and out of the box ideas for big brands such as HP and Coca-Cola, accounting for 3% of annual income.
Created the online department, and defined the online services to offer our clients. Developed the agency’s social media presence and reached 5.000 fans on Actúa’s Facebook page within the first two months. Opened and developed our clients’ social profiles, working with brands such as Movistar and Heineken.