Zurich, Zurich, Switzerland
Driving enterprise revenue growth across Switzerland and the DACH region. Leading complex deals and territories in matrix environments. I’m a sales leader and intrapreneur who brings startup pace to established tech companies. I operate comfortably in both modes: owning direct enterprise conversations end-to-end, and scaling outcomes through distributors, partners, and service providers when the go-to-market demands it. I align European leadership with local execution and mobilize cross-functional teams when outcomes are on the line. I speak every stakeholder’s language: architecture and feasibility with technical teams, workflow and adoption with operations, and competitive vision and time-to-value with the C-suite. That fluency across roles, cultures, and DE/EN/FR turns complexity into aligned decisions. Sales momentum has a half-life. If you don’t lock clarity and the next step early, priorities move on and the deal starts drifting. So I move fast, create clarity early, and solve real business problems, not feature tours. When technology and trust align, everyone wins. Focus areas • Go-to-market strategy and business development (Cloud, SaaS, AI and digital transformation) • Territory and account leadership: net-new, expansion, complex renewals • Direct, channel, and service provider growth (distribution, VAR, MSP) • Executive negotiation, escalation leadership, and stakeholder alignment • Cross-functional execution in matrix organizations, from strategy to delivery Early career Started with Silicon Graphics (SGI) in telesales supporting direct and channel motions, followed by Alex & Gross managing enterprise campaigns for Microsoft. Built a strong technical foundation as a PC and network technician (1st and 2nd level support) at Axpo, reinforced through Microsoft, EMC, and additional technical product certifications. That technical credibility still underpins every conversation today.
Following Citrix's privatization in 2022, I'm privileged to spearhead our channel's transformation from transactional license sales to strategic subscription partnerships across Switzerland and Austria. Every day, I partner with visionary C-suite leaders and their teams at our distributors, partners, and service providers to build revenue-accelerating programs that create real value. What excites me most? Staying close to our end customers while empowering everyone in the channel ecosystem, from sales reps to solution architects, to deliver exceptional outcomes. Executive Competencies: Strategic Planning & Execution: Developing and implementing comprehensive strategies for subscription-based sales models, considering market dynamics, partner needs, and customer expectations. Change Management: Leading organizational change to ensure seamless transitions and adoption of new models by internal teams, distributors, and partners, while maintaining business continuity and operational excellence. Partner Enablement: Empowering partners with the necessary training, resources, and support to achieve success in subscription sales and management, driving profitability and customer satisfaction through new program adoption and partner ecosystem refinement. Communication & Influence: Effectively conveying value propositions, addressing concerns, and fostering consensus among internal and external stakeholders, including executive alignment. Business Acumen: Demonstrating a strong understanding of financial implications, including revenue recognition, pricing strategies, and customer lifetime value. Customer Relationship Management: Building and nurturing long-term customer relationships, focusing on customer success, retention, and upselling.
Prior to leading channel transformation at Citrix, I drove strategic growth across the Swiss and Austrian territories within the Citrix ecosystem. With nearly all Citrix business flowing through the channel, I was engaged in every major end-customer opportunity while partnering with distributors, resellers, service providers, and alliance partners to accelerate their sales performance. Through targeted enablement, joint business planning, and co-selling initiatives, I helped partners capture new opportunities and expand their customer base while establishing the foundation for sustainable growth. Core Competencies: Strategic Vision & Planning: Defined and promoted a clear vision for a unified and optimized work experience, aligning with the evolving needs of diverse stakeholders, and executed strategic plans to achieve these goals. Collaboration & Influence: Collaborated effectively with internal teams, external partners (including C-Suite relationship management), service providers, and alliance partners to align objectives, drive solution adoption, and foster cross-functional collaboration. Communication & Advocacy: Articulated solution benefits and advocated for their adoption across the organization and partner ecosystem, including executive alignment and conducting quarterly business reviews (QBRs). Solution Development: Identified key requirements and contributed to the development of solutions that enhance productivity, security, and user experience across all work channels. Security Focus: Prioritized security considerations in all initiatives, ensuring data protection and compliance with industry standards and best practices. Partner Management: Managed strategic partnerships, including agreement ownership, developed scalable programs, and managed Strategic Development Funds (SDF) budgets, driving business development, revenue growth, and go-to-market strategies.
At Oracle, I collaborated with enterprise-level customers across a range of industries to identify their unique business challenges and strategic objectives. By deeply understanding their needs, I effectively translated those requirements into tailored Oracle Cloud solutions. I guided them through rapid and agile cloud migrations, enabling them to modernize operations, enhance customer experiences, and optimize product and service offerings. This role allowed me to develop and leverage expertise in: Cloud Consulting: Providing expert guidance on cloud adoption strategies, including assessment, planning, migration, and optimization. Solution Architecture: Designing and architecting cloud solutions that aligned with customer needs and deliver business value. Needs Analysis & Qualification: Conducting in-depth discovery sessions to uncover critical business challenges and translate them into technical requirements. Stakeholder Management: Building strong relationships with key decision-makers and technical stakeholders within customer organizations. Technical Acumen: Possessing a deep understanding of Oracle Cloud technologies, including IaaS, PaaS, and SaaS offerings. Presentation & Communication: Effectively communicating complex technical concepts to both technical and non-technical audiences. Project Management: Overseeing cloud migration projects, ensuring successful implementation and ongoing optimization.
As an Enterprise Account Executive specializing in Data Protection Solutions, I spearheaded the development and execution of targeted account plans to drive new business acquisition. I effectively articulated the value proposition of our solutions to both internal and external stakeholders, actively leveraging partner marketing and demand generation initiatives to maximize impact within my assigned territory. This role honed my skills in: Strategic Account Planning: Developing and executing comprehensive account plans to penetrate target accounts and cultivate long-term customer relationships. Solution Selling: Conducting in-depth needs analysis and presenting tailored data protection solutions that addressed customer pain points and business challenges. Value Proposition Articulation: Effectively communicating the technical and business benefits of our solutions to diverse audiences, including C-level executives, IT managers, and technical specialists. Partner Collaboration: Leveraging partner relationships to expand market reach, generate leads, and co-sell solutions. Demand Generation: Collaborating with marketing teams to execute campaigns and initiatives that drove awareness and generated qualified leads. Sales Cycle Management: Managing all stages of the sales process, from lead qualification to negotiation and deal closure. CRM & Sales Tools: Utilizing CRM systems and sales tools to track progress, manage pipelines, and analyze sales performance.
I embarked on a period of personal and professional exploration during a voluntary leave of absence, taking the opportunity to celebrate past achievements and prioritize personal growth. This enriching experience allowed me to engage with diverse cultures and perspectives, enhance my well-being, and reflect on my long-term aspirations. Currently, I am strategically planning my next chapter, aligning my passions and purpose with my future endeavors.