Lausanne Metropolitan Area
International experience in sales, marketing, and business development across the consumer goods, technology, and hospitality industries. I have built teams from the ground up across roles in Switzerland, Italy, UK, Australia, and New Zealand, while developing customer-focused strategies.
As a strategic priority of driving a more holistic Nescafé experience In and Out of Home, I worked closely with both the Coffee Europe and Nestlé Professional generating demand teams.
Responsible to drive sales & profitability of Nespresso Professional Europe with full P&L ownership, reporting to Zone Europe CEO. ● Led the analysis of potential new market openings, including choice of Route to Markets setups (+30M) ● Renegotiated & successfully closed European distributor contracts (+12 countries) ● Actively led the Covid recovery strategy with our Global B2B leadership resulting in product innovation and >20 commercial initiatives ● Successfully co-delivered the marketing & sales plans across +26 markets, securing the necessary marketing budgets
I successfully led the UK B2B market during a secondment mission during which I built the post covid commercial plans and restructured the organisational setup.
I directed all strategic planning initiatives within the AU & NZ Markets, ensuring the market priorities were in alignment with the global strategy and local needs. ● Successfully rolled out strategic planning methodology in all functions ● Identified and executed several revenue and cost saving initiatives (+2Mio$) ● Recognized as a mentoring point of contact for the AU & NZ Extended Leadership
I coached our Small and Medium Business sales teams and supported them in achieving their sales targets through the sharing of best practices. ● Drove account sales strategies and sales tactics in order to meet sales objectives (+25% YoY growth) ● Succeeding in increasing team profit results (approx. 20 sales reps)
Oversaw a portfolio of approximately 80 accounts. Participated in the full business development lifecycle from initial contact through to follow-up and closing of sales quotes with clients. ● Achieved top rankings (YoY achievement of +120% sales on Database)