Paxita Choudhary

MBA Luxury & International Business | Product & Operations | Luxury Retail & Brand Strategy | E-commerce Marketing | Campaigns

Paris, Île-de-France, France

About

Luxury is more than a product. It is an experience, a story, a feeling. But great brand experiences are not built on vision alone. They are built on the people who understand both the dream and the details behind it. My path has been anything but linear, and that is exactly what makes it interesting. I co-founded a premium fashion label, managed its commercial presence across India’s largest e-commerce platforms, and learned firsthand what it takes to build a brand that sells, scales, and stays consistent across every customer touchpoint. That experience gave me a ground level understanding of product management, marketplace strategy, inventory planning, consumer behavior, and cross functional operations. I then took that foundation into an International MBA specializing in Luxury Brand Management at KEDGE Business School, where I deepened my understanding of how the world’s most admired brands create desire, craft identity, and build lasting emotional connections with their audiences. Today I sit at the intersection of strategy, storytelling, and commercial execution. I am drawn to brands that treat every detail as intentional, every experience as an opportunity, and every consumer interaction as a moment worth getting right. Whether the context is brand management, product marketing, digital growth, or marketplace expansion, I bring curiosity, cultural awareness, and a builder’s instinct to the table. If you are working on something that demands both creative thinking and operational clarity, I would love to connect.

Experience

  • Co-Founder at ALLES MARCHE LLP
    Mar 2021 - Jul 2024 · 3 yrs 5 mos

    Co-founded a premium fashion label and built its commercial presence across India’s largest e-commerce platforms including Amazon, Myntra, Meesho, and FirstCry. This was not a title. It was a full business education packed into real stakes, real decisions, and real customers. Led end to end product management and inventory planning, translating consumer demand into stock strategies that kept the brand visible, competitive, and in stock across multiple channels simultaneously. Worked hands on with marketplace algorithms, catalogue optimization, and platform analytics to drive product discoverability, conversion rates, and repeat purchases. Managed vendor relationships, pricing frameworks, and order fulfillment operations, building the kind of cross functional coordination skills that are just as relevant in a brand team or a growth marketing role as they are in operations. Developed a strong instinct for consumer behavior through continuous iteration on product listings, visual merchandising, and content strategy. Beyond the operations, this experience shaped how I think. I learned to make data informed decisions under pressure, manage complexity across stakeholders, and find growth opportunities where others see friction. These are the skills I bring into every room now whether the conversation is about brand strategy, digital growth, marketplace expansion, or campaign execution.

  • Executive Committee Member at Academia society
    Jan 2019 - Feb 2021 · 2 yrs 2 mos

    Taught underprivileged students in rural areas, developing and delivering educational content to enhance learning outcomes. Designed syllabi for short-term training programs, ensuring structured and relevant content for community development initiatives. Coordinated the setup of libraries in several rural schools in Gorakhpur, improving access to learning resources. Organized career counselling programs for school students, guiding them on educational and professional pathways. Led environmental awareness programs, promoting sustainability and responsible practices among students and the community. Took initiative in project planning and execution, demonstrating leadership, organization, and problem-solving skills. Applied knowledge and research experience to support policy formulation and program improvement.