Zug, Zug, Switzerland
Experienced Digital and Marketing Technology leader with hands on experience across local, regional and global business in FMCG and Pharmaceuticals. I am passionate about delivering value for the business and our customers via innovative technology solutions & digital channels and digitizing work operations by driving data-based process improvements. As Certified Scrum Master I have broad experience with facilitating and leading remote and cross cultural teams as well as coordinating work with external partners.
I run and transform scaled CRM / FFE operations with 17 internal business partners and external service providers, harmonized processes and impact metrics. Enabling business impact through data, smart use of genAI and agents for best customer engagement. My team plays crucial role in regional rollout of the new CRM ecosystem and business process guaranteeing business continuity and bringing innovative ways of working to life across the region.
I lead regional business transformation that enables commercial and medical campaign owners to PLAN, EXECUTE and MEASURE campaigns and customer interactions through process and technology.
EMEA Omnichannel Engagement Lead overseeing strategy and tactics of customer engagement and digital health activities covering: - Neuroscience portfolio (Depression, Schizophrenia, Multiple Sclerosis brands in various launch stages) - Vaccines portfolio (COVID 19, Ebola, HIV, RSV) until 2022 - Pulmonary Arterial Hypertension portfolio Being core member of regional brand strategy teams I lead a team of omnichannel and digital health managers & analysts. Together we shape regional customer engagement strategies and build blueprints for tactics implemented in local affiliates.
Global leader of P&G consumer messaging IT solutions which include email and mobile messaging to >100 MM P&G consumers across the world, direct mail and survey research solutions. I am responsible for delivering top IT solutions for P&G marketers which will help them achieve their business objectives and become source of competitive advantage for the Company. This client-facing role includes end-to-end ownership of the solutions in front of Business partners, budget management, strategy definition and prioritization of activities, definition and optimization of delivery processes, partnership with multifunctional team of stakeholders, relationship management with external partners (Epsilon, Accenture, Genesys and more).
Global application manager for P&G enterprise search engine. Responsibilities included technical roadmap definition, Total Cost of Ownership definition and management, release management, vendor relationship management, project planning and execution.
Global application manager for a set of intranet tools in the area of corporate program and budget management. Responsibilities included: release/project management, vendor management, budget and scope management.
Financial Advisory Services (FAS) internship program. Valuation and Financial Modeling Team 1. Preparation of valuation models for companies from following sectors: financial / insurance / reinsurance, directories, steel industry 2. Verification of financial forecasts for the purpose of an IPO (company from retail sector) 3. Preparing financial models for companies from following sectors: oil industry, services / airport
Providing analytical support in a number of projects including: - employment model for a major retail bank - scoring model of SME customers for a major retail bank - effectiveness / market penetration model of branches for a major retail bank Student ambassador at Warsaw School of Economics.
Employer branding activities, identifying hi-potential students, campus events