Vienna, Vienna, Austria
After successfully obtaining my master's degree in marketing management, I am focusing on building up a career to live my passion for marketing and being analytical as well as creative. With my marketing knowledge and previous experience, I am eager to support and enhance consumers’ brand perception as well as the brand’s performance.
- Management of Colgate and meridol brand portfolio (Toothpaste, Toothbrushes, Mouthrinse) - Drive brand growth across all retailers in the Austrian market - Performance as well as market analyses based on Nielsen incl. derivation of specific recommendations for action - Implementation of activations at POS to improve brand performance - Implementation of product launches including profit-loss calculations as a basis for decision-making
Short Term Assignment as Brand Manager for Home Care (Softlan & DanKlorix) and Personal Care (Palmolive) responsible for Germany Austria and Switzerland
- Management and supervision of the household, candles and air freshener product categories including responsibility for KPIs such as sales, profit, market shares, inventory - Management of product range according to the corporate strategy and target groups, which includes trend and competitor analyses, innovation management and cooperation with the industry - Planning and implementation of pricing measures in the current and campaign business - Planning and coordination of marketing activities, promotion planning - Conducting negotiations with national and international suppliers - Close cooperation with relevant internal departments, such as space management to control and optimize shelf design or product management for the purpose of developing possible private label products - Article master data management and maintenance
Support of the employees during COVID-19. Additionally, I was using the opportunity to gain experience in the frontline within the FMCG sector.
- Brand performance as well as competitive review and analysis - Support of Regional Marketing team in project steering, follow up and coordination of product launches and relaunches - Close cooperation with local brand managers in CEE countries - Participation in design development processes
- Planning and implementation is internal marketing measures and communication campaigns - Supervision of internal communication platforms - Supporting launch of new products and tools for pilots