United Kingdom
Brands built on memorability, not persuasion. Resonance and repetition build deeper bonds than reason. I've spent 30 years working through the challenges of making brands memorable and meaningful. In agencies big and small. For start-ups, industry titans, my own ventures, and the occasional friend who needed a ‘quick’ favour. Telly. Posters. Products. Technology. Positioning. Social Media. Even a pub doors (long story). Most businesses say too many things badly. I help them say fewer things well. Most people aren’t paying attention. I help brands make things memorable, even to those who aren’t. Most businesses place too much emphasis on logic and reason. I help them translate the logic of their business into something that can be felt. Because without that nothing happens. I balance pragmatism with a deep understanding of how brands actually build businesses. I’ve picked up awards, some of which are shaped like pencils and lions, but slightly less childish than that sounds. But the results for the business I work for speak for themselves, especially when I write them down below: NIO Cocktails: Refined positioning and identity; Q4 growth +67% YOY, Q1 +43% YOY. Tourism Ireland / Game of Thrones Territory: Increased annual visitors by 20–30%, driving £50m into the local economy for five years running. British Airways / Magic of Flying: Rory Sutherland said it “Exemplifies the power of psychological value over logic”. @Buckets41369 said it was “F***ing amazing”.
We help businesses fix the three things that stop people choosing them.
We sell plants. And make choosing them and looking after them easier. Because if you want more people to enjoy the benefits of gardening, you don't give a lecture on the benefits of gardening, you make it easier to garden.