Pavlo Balatsky

Senior Sales Manager @ IWG plc I Today’s connections could be tomorrow’s new business! I 5.000+ WorkSpaceLocationsWorldwide 🌎

Zurich, Switzerland

About

The modern working world (4.0) is defined by digitalization, artificial intelligence, automation and high flexibility. I help companies and entrepreneurs rethink the way they work - turning flexible workspaces into great experiences and strategic assets that drive performance, talent, and business growth.🤝📈 Shaping the #FutureOfWork in a world of #HybridWorking. At IWG plc, I provide premium flexible workspace solutions across Switzerland and internationally, covering our leading key brands Signature, SPACES, and Regus, with a strong focus on Zurich, including flagship locations such as Signature Bahnhofplatz. I work closely with decision-makers to create workspace strategies that reflect modern hybrid work trends, evolving organizational needs, and long-term business ambitions. I have designed and implemented Flexible Workspace projects for a wide range of companies - from global corporates and private equity firms to SMEs and high-growth startups - including Google, Microsoft, Gartner, Apollo Management, KKR, Palantir, Berkshire Hathaway, Anthropic, Oppenheimer Generations, Baidu, Argenx, NHL, Warner Brothers, SimCorp, TWINT, BridgeBio, Loro Piana and many more. These projects cover multiple industries: Real Estate, Technology & AI, Private Equity & Financial Services, Life Sciences & Biotech, Media & Entertainment, Sports, Luxury & Retail, and Hospitality & Travel - giving me a deep understanding of different business models and the ability to deliver tailored, scalable solutions. In recognition of my achievements, I was awarded “Best Sales Europe 2025” within IWG. A result of high performance, strong partnerships and a consistent customer-first approach. I am well-connected in the Zurich business community, where I actively engage as a host, connector, and thought leader at select business and innovation events - particularly across Technology, Finance, Life Sciences, Media & Entertainment, Sports, and Luxury sectors. My career began in the international hospitality and travel industry, where I build a strong foundation in market development and strategic sales. This experience continues to shape my mindset today: think entrepreneurially, act long-term, and consistently deliver results. I act as a trusted advisor and sparring partner to organizations that see the workplace as a strategic advantage, delivering solutions that go beyond standard approaches and create measurable impact. If you are looking for new office strategies, hybrid working solutions, or sales partnerships - let’s connect...😉

Experience

  • IWG plc (6 yrs)
    • Senior Sales Manager
      Dec 2023 - Present · 3 yrs

    • Dec 2023 - Present · 3 yrs
      Present

    • Present
      As an Senior Sales Manager @ IWG, I oversee sales operations & growth initiatives across a designated region, focusing on flexible workspace solutions. My role is centered around driving revenue through strategic market development, key account management, team leadership & client relationship management. Key Responsibilities: • Sales Leadership: Occupancy & revenue growth across multiple locations, setting & achieving ambitious sales targets for workspace solutions, including Regus, SPACES & Signature brands. • Market Strategy: Conduct market analysis to identify opportunities, understand competition, & develop targeted sales strategies to maximize revenue and market share. • Client Acquisition & Retention: Spearhead client acquisition efforts, building strong relationships with corporate clients, SMEs, & entrepreneurs. Negotiate contracts & manage long-term client relationships to ensure satisfaction & repeat business. • Team Development: Help to recruit, train, & mentor sales representatives, fostering a high-performance culture focused on exceeding sales goals & delivering exceptional customer experiences. • Collaboration: Work closely with marketing, operations, & finance teams to ensure alignment in achieving business objectives & delivering a seamless client experience. • Performance Management: Monitor sales metrics & KPIs, preparing regular reports & forecasts to inform strategic decisions and optimize sales processes. • Networking: Represent IWG at industry events, building a strong network of contacts & promoting our workspace solutions to potential clients and partners.

    • Sales Manager
      Dec 2020 - Nov 2023 · 3 yrs

      IWG plc • Over 35-years track record of delivering the best real estate solutions for businesses. • Over 5.000 locations across the globe. • Options ranging from an hour’s coworking to multi-year office space leases. • Financial effectiveness - Reduced Capex, Opex & balance sheet impact. • Global community of 8 million customers to make connections & create new opportunities.

  • Key-Account-Manager & Head of B2B Sales Switzerland at Costa Crociere S.p.A.
    Oct 2019 - May 2020 · 8 mos

    • Responsible for the strategic cooperation with the key accounts & fulfillment of annual sales growth targets • B2B sales management on the Swiss market & personnel responsibility for 5 employees • Obtaining a comprehensive understanding of the needs & requirements of key customers & expanding the relationship through continuous proposed solutions • Resolving all questions & issues & handling complaints in order to maintain customer trust • Prepare regular progress reports & forecasts for internal/external stakeholders • Planning & monitoring of the annual B2B marketing budget for Switzerland • Development of regular marketing strategies & implementation of advertising measures adapted to given market requirements • Analysis & interpretation of sales data to identify trends & take appropriate measures • Regular partner visits within Switzerland & business trips to the company headquaters in Italy for strategic planning, consolidation & industry specialisation

  • Thomas Cook Group plc (2 yrs 10 mos)
    • Key-Account-Manager
      Jul 2018 - Sep 2019 · 1 yr 3 mos

      • Responsible for the development of strategic long-term trust relationships & fulfilment of annual sales growth targets • Margin setting based on KPI analytics & continuous margin optimization based on price comparisons, inflow & demand • Lead weekly in-/external trading performance- & operational calls with key accounts & target markets in order to realize additional profit & fee targets • Develop & execute destination/product strategy together with target markets • Participate in plannings rounds & prepare 3rd party supplier briefings to fulfill group strategy • Portfolio management for assigned destinations to serve customer demand & increase business opportunities • Close cooperation with IT, international target markets & suppliers to ensure end2end bookability across multiple sales systems • Project lead: developing & implementing AI pricing optimization algorithm for external portfolio

    • Yield- & Revenue-Manager
      Dec 2016 - Jun 2018 · 1 yr 7 mos

      • Responsible for yield & revenue management for assigned destinations, with internal revenue growth objectives on the full portfolio • Analyze KPI reports for assigned markets; evaluate results against market objectives; identify & resolve issues to achieve a positive revenue turnover • Develop & execute the pricing strategy & tactics for annual budget planning • Analyze historical booking patters to understand unexpected variations in guests/booking behaviour for demand forecast • Create business rules to identify outliers of expected thresholds & apply appropriate measures • Close collaboration with contracting- & product management in order to identify market needs & set a timely pricing strategy

  • Kuoni Group (2 yrs 7 mos)
    • Senior Group Reservations Executive
      Jul 2016 - Oct 2016 · 4 mos

    • Jul 2016 - Oct 2016 · 4 mos
      • Promotion to Senior Executive in order to guarantee perfect preparation & implementation for relocation, of the group reservation department to Prague • Represent the London based management in Switzerland & guarantee a smooth day-to-day business

    • Group Reservations Executive
      Apr 2014 - Jun 2016 · 2 yrs 3 mos

      • Reservation of hotel rooms, meeting facilities & all group relevant requests & negotiate conditions & rates to fulfill profit targets • Price renegotiation with hotels in Switzerland in order to match price requirements from internal target market sales channels from Japan, China, Thailand, Taiwan, Indonesia, India, Korea, Hongkong, USA, Singapore & London • Manage budget & optimize allocations usage • Prioritize business to properties according to purchasing strategy & account management of Gold & Diamond partners • Handling of special inquiries & resolving any group related issues through regular information exchange with oversea sales, to guarantee high quality results • Developing & sustaining strong suppliers relationship

  • F&B-Supervisor at Park Hyatt Zurich
    Feb 2013 - Jan 2014 · 1 yr

    • Supervision of the international guests, specialized in Ukrainian, Russian, English and German speaking clients • Selling high quality luxury f&b consumer goods • Preparation and execution of events