Munich, Bavaria, Germany
I am passionate about connecting technology, innovation, and marketing to create impactful campaigns that resonate with diverse audiences. With extensive experience in B2B marketing, event management, and content localization, I have successfully led global initiatives across industries, including medtech and technology consulting. In my career, I’ve helped companies streamline their marketing strategies and improve outcomes by combining data-driven insights with creative storytelling. At iThera Medical, I adapted complex technical concepts into compelling narratives, driving a 30% increase in engagement across digital platforms. At ProGlove, I managed end-to-end trade show and webinar execution, contributing to a 25% boost in lead generation. I thrive in cross-functional environments, collaborating with sales, product, and global teams to ensure campaigns align with organizational goals. My proficiency in tools like Salesforce, HubSpot, and marketing analytics platforms helps me optimize campaigns and deliver measurable results. Whether launching a new product or refining a brand’s message for local markets, I enjoy building strategies that drive business success. Outside of work, I am passionate about nature and creativity. I enjoy exploring new cultures, engaging with global communities, and leveraging my professional skills to foster meaningful interactions. If you’d like to connect or discuss opportunities, feel free to reach out!
Driving pipeline growth for NIMMSTA’s Process Solution: a subscription-based ecosystem that makes intralogistics processes visible, measurable, and controllable through Smart Watch guidance, optional Light Tags, and the Productivity Cloud for analytics and continuous optimisation.  What I do: • Own end-to-end demand gen: strategy, campaigns, and execution across paid, organic, email, events, and partner channels • Translate our positioning (process intelligence for logistics) into clear messaging, offers, and narratives that convert  • Build and optimise the funnel: lead capture, nurturing, scoring, handover to sales, and reactivation • Develop content that proves value: efficiency gains, error reduction, transparency, and “Process-as-a-Service” outcomes • Measure what matters: pipeline contribution, conversion rates, and campaign ROI • Align closely with Sales and Product on ICP, use cases (picking, sorting and beyond), and go-to-market iterations Focus areas: • Thought leadership and category creation around “process intelligence” in intralogistics  • Event and trade fair acquisition • Continuous testing: messaging, landing pages, and offers to improve conversion rates
- Drove communication strategies to enhance brand visibility and reputation across DACH and NA, supporting the business and stakeholder engagement. - Designed and executed over 20 local and international events, complete with multi-channel communication strategies and customer engagements, resulting in a 20% increase in ROI and 15% improvement in customer satisfaction metrics. - Collaborated with global teams to ensure event content and messaging resonated with regional audiences, supporting middle and bottom-of-funnel pipeline progression. - Managed relationships with external contributors, agencies, and vendors, ensuring the delivery of high-quality event activations within a €500k marketing budget.
Market leader in the field of optoacoustic imaging. Medical device manufacturer. - Adapted complex technical product messaging for regional markets, increasing digital engagement by 30% through localized campaigns. - Developed and executed multi-channel marketing campaigns, including digital content, email marketing, and paid search, leading to a 30% increase in lead generation for medical imaging products. - Spearheaded successful product launches, managed end-to-end activities for major executive-level events and trade shows across Europe, including collaborations with cross-functional teams, to align marketing initiatives with sales goals, improving sales engagement by 25% and increasing customer inquiries post-events by 30%. - Developed and executed B2B marketing communications strategies, focusing on content creation and campaign optimization to highlight medical technology solutions, driving a 40% boost in online engagement. - Produced targeted content for trade shows and digital channels, enhancing brand visibility within the healthcare and clinical research sectors.
Innovative technology start-up with 20+ employees - Developed, collaborated and executed marketing campaigns targeting new markets and key accounts, increasing engagement across multiple business units and contributing to a 25% increase in customer acquisition. - Designed and implemented digital strategies for global product launches, achieving a 20% increase in online visibility. - Led the planning and execution of high-profile trade shows like Bauma in Munich and ConExpo in Las Vegas, delivering 20% sales growth through effective executive-level marketing strategies.
14 month industry placement during which I have accomplished: - Created an attractive giveaway to help boost MAU on ti.com - Helped to increase MAU on ti.com and attracted 300+ new myTI registrations in 3 weeks Main tasks and responsibilities: - Advertising the European University Program through creation of banners, flyers, social media campaigns, email campaigns and publications - Creating content for email and social media marketing campaigns and analyzing the performance of previous campaigns (using Silverpop for gathering the results and Adobe Dreamweaver to create and edit HTML emails) - Conference secretariat at the TI Innovation Challenge Awards Ceremony held at Electronica trade fair in Munich - Using SAP to place orders and create Purchase Requisitions (process payments) - Providing customer support to University professors and participants in the TI Innovation Challenge - In charge of the logistics - sending tool donations, maintaining the shipments database, dealing with Export Control regulations and managing the stock