Carmel, California, United States
I’ve had the good fortune of working with some of the nicest, most talented people in advertising on a few of the world's most-loved brands. I currently work at Apple’s in-house agency where I've had the opportunity to tell the stories behind some truly groundbreaking devices. All told I have over fifteen years of experience creating and overseeing integrated campaigns across an wide range of products and services. My wife and I live in the Bay Area with our ten-year-old daughter, four-year-old son, and six-month-old beagle. In addition to dad duties I enjoy running and reading. You can check out my work at paulbartow.com (Message me on LinkedIn for the password.)
Associate Creative Director | Mac/Values/Markets Group June 2017 - Present Created the opening tribute for the Steve Jobs Theater, authored Apple’s accessibility campaign, introduced the new Mac Mini, and helped to launch Apple’s enterprise efforts. Led the branding of WWDC19, Apple’s largest event, and got some excellent swag out of it. Associate Creative Director | Film and Video Group March 2015 – June 2017 Led Marcom video projects from creative development to final delivery. Produced films for Apple TV, Apple’s environmental efforts, MacBook Pro, and iPad Pro. Discovered it’s rewarding selling things you really believe in.
Led one mid-level team and two junior teams on the Starbucks brand account. Created a documentary campaign that brought Starbucks back to its coffee roots and suffered a mild Arabica-induced anxiety attack in the process. Did some very grown up work for AT&T B2B.
Created a new character to remind the world that M&M'S are made of pure milk chocolate. Launched a new flavor of M&M'S and rebranded another with a delicious hairdo. Learned you can fight for the work and still be friends with your client.
Launched à la carte pricing for United and started a lucrative trend in the airline industry. Helped Best Buy gain market share in appliances by appealing to the real decision makers. Embellished the mystique of a Hollywood hotel and helped an arcane tech company explain what it is they actually do.
Worked on the first new campaign for Absolut Vodka in 25 years. Wrote the launch spot for Sprint/Nextel and some outdoor ads I’m still proud of. Helped a conservative Midwestern mutual fund company stand out from the crowd, and played a small part in winning Creativity’s agency of the year.