Greater Aarhus Area
If it doesn't challenge you, it doesn't change you So be ARMED WITH THE ATTITUDE TO SUCCEED! ...as even if you compete and win today, you also have to compete and win tomorrow!" Paul van der Raad, CEO and Pet industry specialist Almost 30 years of experience from the International Petfood Industry and European grocery and pet retail market working with both private label and brands. I have gained leadership skills and experiences within the field of sales, marketing, finance, production, R&D, product management, procurement, logistics and QA. Both private label and branded products in a fast changing international environment, both within manufacturing & trading Background in both private equity & family/entrepreneur run businesses. Experienced with Corporrate strategies , Change Management & Organization, Cost Saving Programs / Models, Optimizing Working Capital, Turn Arounds. Board of shareholders several associated companies Other activities: Speaker at petfood conferences & international forums, Moderator of round table-PLMA International Guest teacher PLMA Executive Programme Nyenrode University & Shanghai Jiao Tong University organised by PLMA International(Private Label Manufacturers Association)
Director Global Petfood at REPLOID Group AG, driving global pet food strategy, growth and partnerships across the value chain.
PETHOS🐶🐱 🎯 Connecting Pet People · Create Value · #BetterTogether💪 -> Strategy 🗺️🌎· Growth 📈· Innovation 💡· Brand & Private-Label ⭐️🔥· Sustainability 🍃 With nearly 30 years of hands-on leadership experience and deep expertise in the pet industry, production, trading, private label, and brand management, I drive growth by not only developing strategies—but also executing them with focus and determination. My mission is clear: transforming strategy into action, challenges into opportunities, and visions into sustainable, long-term value. It’s about making it happen—together. #BetterTogether #WorkingTogether #GrowingTogether
In my current temporarily role as senior consultant, I work dedicated to unlock the full potential of PBG and its portfolio of brands. By combining almost 30 years of hands-on leadership experience with a deep understanding of pet industry, production, trading, private label, and brand management, I create solutions that drive growth, profitability, and long-term value. My focus is clear: turning strategy into action, challenges into opportunities, and visions into results.
FEDIAF is the trade body representing the European pet food industry. 18 national trade associations and 5 companies (Affinity Petcare, Hill’s Pet Nutrition, Mars PetCare, Nestlé Purina Petcare and Wellpet) are members of the FEDIAF. FEDIAF and its members are committed to their responsibility to the environment, and have a special working group ESWG.