Paul van Wageningen

Franchise Developer - Develops franchise concepts, helps with growth and internationalization and recruits franchisees

Anna Paulowna, North Holland, Netherlands

About

Many international franchises underestimate how the Dutch market works. Not because it's a difficult market, but because success here depends on a few crucial choices: the right strategy, the right partner, and a realistic, locally grounded approach. That's where I support brands. I help franchises enter the Dutch market and scale up with a clear market-entry approach. My work focuses on five factors: strategy, selecting the right partner, data-driven location selection, legal coordination, and a sound financial plan. If one element is missing, the market will stall. If everything is right, growth becomes predictable instead of a gamble. I work with international and Dutch franchises in food, fitness, beauty, retail, and services. Some want to start with a pilot store. Others want to scale to multiple regions. In both cases, I help brands make better decisions, select stronger franchisees, and avoid the mistakes that would otherwise cost them months. What I'm known for • Clear and honest advice, without empty promises • In-depth insight into the Dutch franchise and entrepreneurial market • Extensive network of franchisees, entrepreneurs, and investors • Location selection based on data, not gut feeling • A structured partner selection process • Practical guidance from the first step to opening Are you exploring the Dutch market or looking to improve your current strategy? Send me a message, and we'll explore what makes sense together.

Experience

  • Franchise Business Developer at Franchise Match BV
    Dec 2011 - Present · 14 yrs 8 mos

    Franchise Match BV is a partnership of executives who are specialists in franchise, franchise development and franchise recruitment. Our customers use our exertise for the growth of their company and the development of their people. We alos assist in the redesign of franchise organisations.

  • Franchise Development at Franchise Pool International
    Jan 2018 - Present · 8 yrs 7 mos

    FPI, the Franchise Pool International® is a unique network of independent franchise experts, specialized in the consulting franchisors, masterfranchisees and investors and in the international development and brokerage of franchise brands. Currently FPl® actively covers over 45 countries including all European markets as well as parts of North America, South East Asia and the Middle East markets. FPl® offers franchisors the opportunity to develop their brands into some or all of these markets, through a single primary contact in their domestic market and a single contract.

  • Partner at Franchise Development Benelux
    Aug 2009 - Present · 17 yrs

    Franchise Development Benelux is the specialist in recruiting entrepreneurs for franchise organizations. We also provide training and advise on franchise issues

  • Director of Operations & Franchising at Autotaalglas Nederland BV
    Nov 2008 - Aug 2009 · 10 mos

    Development & professionalisering of the entire franchise organization Resonsible for training, quality management & supply Chain Improve franchisee satisfaction and operational performance

  • Director of Operations & Development (The Netherlands) at Yum! Brands
    Oct 2005 - Oct 2008 · 3 yrs 1 mo

    Responsible for the overall organization of restaurants including training, recruitment, selection and retention of employees on all levels Development; Finding (yearly 10) new sites and converting these in restaurants Franchise; development of a franchise organisation, as well as the recruitment, selection and training of Franchisees.