Healdsburg, California, United States
Paul has over four decades in wine sales and marketing, including 27+ years as partner at Tincknell & Tincknell, Inc. Past experience includes Senior Marketing and Direct Sales Manager at Cuvaison Winery, Assistant to the Director of Sales and Marketing at Chateau Montelena, and on- and off-premise positions in retail wine sales and beverage management. Skills and expertise include start-up and launch assistance for new wineries and brands; business plans; marketing plans; brand identity development; industry research; marketing action plans; traditional and alternative packaging design; website design and implementation; marketing support materials design; strategies for national, retail, and ecommerce sales channels; media relations strategies; product development consultation; trade event staffing; retail sales training and coaching; and direct marketing campaigns. He is also a partner with his wife, Jennifer Tincknell, in Lytton Manor Vineyard. Besides his professional accomplishments, he is the proud father of two daughters with his wife and partner at Tincknell & Tincknell, Jennifer. Specialties: Branding and brand identity development Wine, beer, and spirits marketing and sales Wine industry business, marketing, and sales strategies Wine industry channel pricing Winery start-up logistics Direct marketing Direct-to-consumer sales Wine club development Website development and implementation Ecommerce Online marketing Packaging design Alternative and innovative wine packaging Art direction Business plans Marketing plans Creative and business writing Wine retail sales
Since 1997 Tincknell & Tincknell, Wine Sales and Marketing Consultants, provide strategies, consultation, and assistance in wine sales, wine marketing, branding, and technology to wineries and wine-related businesses. We help wineries compete in the global wine industry with creative, new, business techniques, building brand equity, innovative marketing, and applying today’s technology effectively. Each partner in the firm has over 30 years of personal, direct experience in the U.S. wine industry.
Lytton Manor Vineyard, established in 1988, is a small Cabernet Sauvignon vineyard in Dry Creek Valley, Sonoma County, California.
Branding; marketing; direct sales development including wine clubs, tasting room, direct mail/catalog sales, expansion onto the internet, website development, ecommerce; strategic sales and customer data analysis; and informational technologies development.
Key account telemarketing outreach program; sales data research and analysis; database development; East Coast Sales support; marketing; information technologies support; and onsite industry customer relations.
Consulted in, and sold fine wines for Northern California's pre-eminent wine merchant; sold consumer-direct through a key customer telemarketing program; managed store inventory via custom software inventory program; wrote promotional materials and sales articles for the direct-sales wine catalog.