Paul Roberson

Founder & CEO of FLO Unleashed || Innovative 360º Resistance Training System

Las Vegas, Nevada, United States

About

A serial entrepreneur with a passion for turning disruptive ideas into reality.

Experience

  • Founder | Chief Executive Officer at FLO Unleashed
    Feb 2023 - Present · 3 yrs 5 mos

    Inventor of a proprietary 360º athletic performance training system designed to optimize free-range mobility and enable highly personalized training experiences. Oversee end-to-end operations spanning product conception, go-to-market strategy, and customer acquisition.

  • Strategic Advisor at The Edible Bunch
    Jul 2019 - Present · 7 yrs

    Provide strategic counsel to a plant-based brand focused on replicating traditional animal-based protein meals Develop go-to-market strategies and lead business development efforts to drive growth Featured in Channel 8NEWS interviews and other media spots to promote brand awareness

  • Strategic Advisor at Ponix, LLC
    2016 - Present · 10 yrs 6 mos

    Drive the mission to reclassify food as a utility by developing end-to-end local food ecosystems. Partner with municipalities and organizations to install Ponix Farms that distribute fresh local foods. Focus on bringing fresh produce to food deserts, as highlighted in AGRITECTURE articles

  • Founder at Happy Festivals
    Apr 2022 - Apr 2023 · 1 yr 1 mo

    Establish a seasonal festival platform that actively advocates for vital community causes, with an emphasis on environmental sustainability Coordinate a multi-faceted event lineup featuring activities, vegetarian & vegan food, and a sustainable marketplace Garner media attention including coverage in Downtown Summerlin to amplify festival impact

  • Director of Corporate Partnerships - NV at Lyft
    May 2018 - Sep 2020 · 2 yrs 5 mos

    Lead corporate partnership initiatives across Nevada, with a primary focus on the Las Vegas market, developing and executing strategic partnerships that align with and advance Lyft’s core business objectives. In this role, I also spearheaded the development and successful launch of Lyft Art Park, positioning it as a flagship corporate initiative and a central pillar of Lyft’s community and brand engagement strategy.