Paul Racioppi

Sr. Director, Commercial Strategy | Commercial Forecasting | Portfolio Analysis | Commercial Operations | BioPharma

New York, New York, United States

About

Commercial healthcare leader with ~15 years of experience across Global Commercial Strategy, Global Marketing, Customer facing projects, and Commercial Operations in large, matrixed pharmaceutical organizations. My professional experiences have blended strategy, analytics, and execution—shaping portfolio, brand, and lifecycle decisions through rigorous commercial forecasting, scenario planning, and trade-off analysis. I’ve led complex, cross-functional initiatives spanning product lifecycle management, launch planning, revenue and margin optimization, and commercial forecasting translating data into clear, decision-ready narratives for senior leadership. I’ve worked extensively on problems that require structured thinking, quantitative rigor, and sound commercial judgment for high impact decision making. My work has provided opportunities to lead led large-scale, enterprise-level commercial initiatives requiring alignment across functions including marketing, finance, supply chain & manufacturing, medical and regulatory affairs, market access, and R&D to drive alignment, evaluate strategic trade-offs, and deliver results. The hybrid experiences I've gained in Commercial and Supply Chain roles has shaped my approach to decision making, execution, and pragmatism in navigating complexity. Core areas of focus: - Global Brand Strategy and Commercial Strategy - Commercial Forecasting, Scenario Planning, and Trade-Off Optimization - Product Lifecycle Management and Portfolio Decision Support - Revenue Optimization, Pricing Strategy, and Margin Management - Commercial Analytics and Complex Multivariate Modeling - Financial Analysis (NPV, pricing, margin optimization, business case development) - Commercial Operations, Contracts, and Market Research

Experience

  • Pfizer (8 yrs)
    • Sr. Director, Obesity Commercial Supply & Device Strategy
      Mar 2026 - Present · 4 mos

    • Global Marketing Sr. Director, Comirnaty
      May 2024 - Mar 2026 · 1 yr 11 mos

      Senior Director responsible for global commercial strategy, forecasting, and lifecycle planning for COMIRNATY, a multibillion-dollar vaccine brand operating across complex regulatory, policy, and supply environments. Led global, cross-functional teams spanning Medical, R&D, Commercial, Manufacturing, Regulatory, and Policy to deliver annual strain selection and achieve first-to-market availability. Built enterprise-level business cases and multi-scenario commercial forecasts translating clinical TPPs, competitive dynamics, and stakeholder inputs into a $3B+ revenue outlook. Own global long-range commercial forecast, integrating seasonality, policy shifts, competitive activity, and lifecycle management considerations for a $3B+ asset. Led a comprehensive market and portfolio assessment modeling Pfizer and competitor market share outcomes across multiple development pathways and portfolio strength scenarios. Conducted Pivotal Prep forecasting for a Phase 3 vaccine asset, dynamically adjusting assumptions based on evolving Clinical Development Plans

    • Director, mRNA Commercial Operations
      Jun 2021 - May 2024 · 3 yrs

      Global commercial leader responsible for demand planning, supply optimization, contracting strategy, and analytics during the COVID-19 vaccine scale-up. Led global demand planning and supply optimization for 4B+ vaccine doses across 181 countries in a rapidly evolving regulatory and policy environment. Directed a cross-functional contract execution team of 90+ stakeholders, enabling timely agreements with governments and public health agencies worldwide. Served as a strategic thought partner to commercial teams during pricing, negotiation, and contracting discussions.

  • Franchise Integration Lead - Diabetes at Johnson & Johnson
    Jan 2017 - Jul 2018 · 1 yr 7 mos

    Manage the relationship between Deliver functions (Distribution, Transportation, Customer Service) to the Franchise Planning & Commercial organizations to support operational excellence and joint strategic initiatives. Focus on end to end Supply Chain activities to ensure cohesive, thorough implementation of business model changes from the customer through manufacturing.

  • Sr. Supply Planning Analyst at Ethicon, Inc.
    Jun 2015 - Dec 2016 · 1 yr 7 mos

    Global Supply Planning responsibilities for diverse portfolio of Medical Device product lines. Managed external Supply Chains and product lines regarding global inventory planning, service levels, project management of site transfers, New Product Introductions and Executive Supply S+OP process.

  • Johnson & Johnson (5 yrs 2 mos)
    • Sr. Analyst, Health Care Customer Logistics
      Oct 2013 - Jun 2015 · 1 yr 9 mos

      Responsible for Hospital Customer account management with a focus on driving supply chain efficiencies in customer purchasing and forecasting, supporting EDI advancements, promoting transactional excellence, and providing a best in class experience for servicing our customers.

    • Sr. CPFR Analyst (Wal-Mart)
      Nov 2011 - Oct 2013 · 2 yrs

      Responsibility for managing replenishment execution of promotional, new item, and modular reset plans collaboratively. ensured sales and growth opportunities for both J&J and Wal*Mart are carried out with attention to detail and an emphasis on accuracy.

    • Customer Logistics Analyst (CVS)
      May 2010 - Oct 2011 · 1 yr 6 mos

      Responsible for the integrity of EDI data between J&J and customer systems to maintain the accuracy of orders in SAP and worked to ensure highest fill rate of items and orders was achieved. Developed experienced and skill collaborating with customer, internal sales and operations partners as well as external partners in transportation. Gained advanced proficiency in order management SAP functions and had exposure to Revenue transactions as well. Had the opportunity to lead and support multiple project teams with diverse initiatives within the scope of logistics and sales driving improvements internally/with the customer.

  • Johnson and Johnson, Sales and Logistics Company (Skillman, New Jersey)
    • Logistics Operations Co op
      Jul 2009 - Dec 2009 · 6 mos

    • Customer Logistics Specialist
      Jan 2009 - Jun 2009 · 6 mos