Miami-Fort Lauderdale Area
Senior Marketing & Partnerships executive with expertise in brand strategy, integrated marketing, and revenue growth across sports, consumer goods, and digital platforms. Proven success leading teams, building strategic partnerships, and delivering measurable results in engagement, conversion, and brand visibility. MBA-trained, passionate about scaling brands and driving sustainable business growth.
Impactful Consulting is a modern marketing advisory using a results-driven strategist perspective specializing in Brand Activation, Experiential Marketing, Commerce & Channel Marketing, Content and Influencer Strategy, and Sports Marketing across B2B and B2C environments. We bridge the gap between big-brand vision and local execution, helping organizations design and deliver marketing programs that drive engagement, conversion, and measurable growth. With deep experience aligning marketing investments to customer and channel needs, Impactful Consulting partners with brands, agencies, and rights holders to transform strategy into activation that moves the business forward. Areas of focus include #Pickleball, #experiential, #commerce, #content, #BrandActivation, #Sponsorship, #Channel
Led comprehensive marketing strategy and execution for premier pickleball and tennis brand encompassing equipment manufacturing and facility operations. Directed integrated marketing initiatives across all channels while managing a team of 6 marketing professionals and coordinating with external agency partners. Actively sought and managed sponsorships, partnerships and strategic alliances with national / local businesses, sports organizations and influencers to expand brand reach and secure sponsorships and promotional opportunities.
Led and oversaw the development and execution of strategic partnerships with CPG / FMCG companies, driving revenue for one of the leading mobile shopping apps designed to engage audiences with compelling content, product information, and incentivize in-store visits for digital rewards. Campaigns resulted in measurable attribution throughout the marketing funnel, increasing customer engagement and conversion. Directed the entire partnership lifecycle, from prospecting and identifying new business opportunities to developing compelling proposals and negotiating contracts. Cultivated and managed long-term relationships with key stakeholders, including shopper marketing, omnichannel marketing, and brand management teams. Successfully expanded the client base through strategic outreach and revitalized dormant accounts, resulting in a consistent pipeline of high-value campaigns.
Expand member engagement, satisfaction, and value with a “Member Obsession” mindset. Directed Centers of Excellence for Commerce / Omnichannel (i.e., Shopper, Retail, E-Commerce) and Content Marketing. Advance the thought leadership in areas including Retail Media Networks, Shoppable Media, Measurement & ROI, Influencer Marketing, Experiential Marketing, SEO, PPC and more.