Paulo Martins

Founder & CEO at Arena

San Francisco, California, United States

About

Founder & CEO of Arena (San Francisco) — an AI content and engagement platform for enterprises. Raised $16M (CRV, Craft Ventures, Redpoint). Customers include Disney, NFL, Microsoft, Fox, Red Bull, and ESPN. Ex-Hulu (Ad Products): helped scale the company from $50M to $1.1B annual revenue. Led cross-functional execution across Product, Sales, and Engineering; responsible for $80M ARR in buyback inventory. Scaled the subscription model from 100K+ to 7M paying subscribers. Ex-Ubisoft: data engineering on AAA titles that shipped 25M+ units (PS3/Xbox 360/Wii). I shipped from start to end Assassin’s Creed II, Just Dance 2, Red Steel, and Tom Clancy's Ghost Recon: Future Soldier. Ex-NASA: AI software engineer; M.S. in Data Mining & Machine Learning; contributed to the algorithm used in the discovery of water on Mars’ surface.

Experience

  • Founder & CEO at Arena
    Apr 2017 - Present · 9 yrs 4 mos

    Arena is an AI-powered community platform for media, entertainment and brands to bring their audiences from social directly to their website and app. We create social experiences with premium content, conversations and generate monetization. We work with more than 1,000 companies including ESPN, Reuters, Fox, Disney, Red Bull, Vans and Rogers Telecom. Raised $16M from CRV, Craft Ventures and Redpoint.

  • Ad Products at Hulu
    Feb 2012 - Jul 2014 · 2 yrs 6 mos

    - Led Disney, Fox and Comcast buyback on mission critical ad sales, product and operation. Direct responsible for generating $80M in revenue annually. - Managed ad product development and innovation for crucial campaigns (Superbowl, Oscars, Premieres, etc) ranging from $3M to $15M budget. - Optimized dollar spent in complex ad units by leading workflow between ad development and ad sales resulting in $600M revenue annually.

  • Data Engineer at Ubisoft Entertainment
    2009 - 2011 · 2 yrs

    - Releases: Assassin's Creed 2, Just Dance 2, Tom Clancy's Ghost Recon, Red Steel 2 - Data Engineer in worldwide games with more than 200 team members working in Montreal, Paris, and Bucharest. - Developed infrastructure to support producers and production developers shipping +25M units for Nintendo Wii, Play Station 3 and Xbox 360. - Built system architect on Nintendo platform kit to optimize workflow from builds to E3

  • AI Software Engineer at NASA Johnson Space Center
    Jan 2008 - Dec 2008 · 1 yr

    - Developed AI algorithms to discover relevant pattern on Mars surface and identify ice concentration levels. - Built Machine Learning models on spacial datasets to discover arsenic contamination in Texas water supply. - Designed new k-means algorithm variation and applied to large language datasets to find Fitness Function