Muntinlupa City, National Capital Region, Philippines
Big-picture & systems-based commercial strategist, attuned to customers’ & end-consumers’ evolving preferences & behaviors. Creative & detail-oriented, experienced not only in building brands & businesses by effectively managing P&Ls, but more importantly committed to and passionate about developing people
Heads the Nutrition Business distributing specialty and commodity ingredients in Southeast Asia 2
- Heads the leading Philippine distribution team of ingredients and raw materials across several industries and product applications including Nutrition, Home & Personal Care, and Material Sciences
- Headed the Philippine team who delivered record-breaking sales and helped forge much stronger customer partnerships - Lead opportunity and project pipeline development and management that catered to leading global and local pharmaceutical and food & beverage companies
- Lead Regional Marketing for Anlene across Asia and the Middle East - Spearheaded multi-country Innovation Projects and Communication Programs - Lead exploratory initiatives to identify and quantify future opportunities
- Doubled the Anlene business in just 2 years - Achieved highest volume sales and market share for Anlene in the brand’s then 14 year history - Lead the conceptualization and launch of a local campaign that was rolled out regionally in 3 other countries due to its success in Sri Lanka
- Doubled the Dairy Foods business in under 2.5 years - Led Anchor Butter to regain market leadership - Helped institutionalize and professionalize Innovation Process in FBPI enabling faster & more impactful product launches
- Grew Crackers business of URC Philippines by 40% - Launched 3 new cracker products under the Magic brand - Took the lead in the purchase and commissioning of a new crackers line due to significant increase in sales
- Conceptualized and launched new products for Dynamite, the company’s flagship brand, a first in its 5-year history - Repositioned URC Candy brands based on key consumer insights that clarified and improved the brands’ image and provided direction for their medium and long-term plans - Assisted in the transition of the Sales Organization from a national to a multi-regional distributor system
- Increased Hello! Coated sales by 50% prompting the company to invest on another wafer line - Doubled sales of Hello! Wafrets and Hello! Pipers - Launched Hello! White Choco Coated