Knaresborough, England, United Kingdom
Commercial Digital & eCommerce Director delivering measurable revenue growth and enterprise transformation through customer-centric digital strategy. Over 20 years’ experience scaling trading operations, modernising platforms, and building high-performing teams across retail and global brands. Aligns technology, trading, marketing and operations behind clear commercial objectives to accelerate sustainable growth.
Onstate isn’t just another Shopify Plus Partner – we’re the driving force behind ambitious businesses ready to unlock Shopify’s full potential and build lasting internal capabilities. With unrivalled Shopify expertise and a dedication to true collaboration, we don’t just build online stores – we build our clients ability to innovate and thrive on the platform.
Accountable for the commercial performance of the agency petcare clients, leading projects and services covering digital strategy and transformational change, platform and product builds, supporting moves to D2C, CRM, and specialist content projects in highly regulated environments. Between 2018 and 2021 directed all aspects of large-scale digital transformation project for Royal Canin.
Between 2015 and 2017 acted as a digital consultant targeting larger businesses requiring interim or project support across eCommerce and marketing disciplines. Delivered commercial improvements from existing digital assets, and also led incumbent teams in an interim capacity.