United Kingdom
I help streaming platforms and digital businesses grow subscribers and revenue by improving go-to-market strategy, product positioning, and marketing execution. I’m typically brought in at key moments: - launching a new product, service, or market - accelerating growth across acquisition, conversion, or retention - fixing misalignment between product, marketing, and content teams Over the past 20+ years, I’ve worked across Sky, CANAL+, Sony Pictures, Discovery, and Vodafone — leading product launches, go-to-market strategies, and growth initiatives across Europe, LATAM, and Africa. My experience sits at the intersection of product, marketing, and commercial strategy: - Go-to-market strategy and product launches - Subscription growth (acquisition, conversion, retention) - Pricing and packaging - Partnerships (telco, platforms, distribution) - CRM and performance marketing I’m a hands-on operator, not just a strategist — I focus on what actually drives growth and delivers measurable results. Today I work with companies in advisory, interim, or project-based roles. If you’re launching something new, trying to scale, or need an outside perspective to unlock growth, feel free to get in touch.
Led the shift from satellite to streaming, launching UEFA Champions League and rebranding HD Austria to CANAL+. Doubled OTT subscribers and drove pricing, product and go-to-market strategy producing record sales growth
Advised SVP/EVP on digital strategy and streaming distribution across international markets. Led Amazon Advertising optimisation in LATAM, improving ROAS and conversions, and launched a streaming app in Africa (400K+ downloads). Established performance frameworks and dashboards to drive data-led growth
Supported the German launch around Bundesliga rights, shaping mobile and TV partnerships with O2, Telekom, Vodafone and Samsung to drive subscriber growth and expand reach across connected TV platforms.
Led digital marketing for Sky’s Pay TV business and go-to-market for the launch of Sky Ticket in Germany, managing a €30M budget. Delivered 1M+ downloads and record monthly net subscriber growth (161K adds), the highest across the Sky Group. Led flagship campaigns including Game of Thrones Season 7 and Babylon Berlin (Facebook best-practice case study).
Consultant to the CEO Maxdome & EVP Digital. (FY14/15) Led Brand & Digital Acquisition for video streaming service in Germany. Doubled the subscriber base YTD Apr 2014 to 2015. Over 600K additions via TV & digital advertising campaigns.