Greater Sydney Area
Strategic thinking, analytically strong, detail and results oriented leader with significant and proven senior-level experience developing industry leading marketing programs and strategies, customer excellence programs, strong client relationships and strategic partnerships. Adept at multitasking and prioritizing. Solid technical background and demonstrated ability to manage and motivate large teams of technical staff, while improving profitability and sales. Major strengths and results include: • Integrated Marketing Campaigns • Product Marketing • Branding, Positioning & Launch Strategies • Sales & Channel Development • Key Account & Relationship Management • Sales & Marketing ROI Optimization • Remote Team Building & Leadership • Multi-Million $ Budget Management • Domestic and International Project Management Specialties: Product Marketing, Social Media, Customer Service, Technical Management, Product Management, Sales/Support in international markets, Marketing, Co-Marketing, Strategic Alliances. Invited Speaker – International Anti-Virus Conference, National Notification Center for Network and Information Security, September, 2016, Tianjin, China - http://www.cverc.org.cn/iavc2016/english.html
I led the global go-to-market strategy and brand positioning for Avertro, an Australian-based cybersecurity startup, driving significant growth across markets in Australia, the UK/Europe, and the US. I managed the end-to-end marketing ecosystem across demand generation, product marketing, and strategic analyst relations to ensure product messaging resonated with CISOs and Board-level stakeholders. By aligning cross-functional teams and leveraging datadriven insights, I successfully accelerated the sales pipeline and established the company as a category leader in cyber risk quantification and governance.
Part-time contract role analysing existing systems, processes and digital landscape, identifying problems and proposing solutions and infrastructure upgrades to improve operational efficiencies of a small not-for-profit charity. Managed all facets of IT project to support a significant change in the charity's donation process and assistance focus. Collaborated with managed service provider to maximise utilisation of current technology investments. Evaluated low-cost and no-cost SaaS-based solutions, recommended system upgrades and additional core system software functionality, identified potential security risks and developed cybersecurity strategies to mitigate them, implemented new workflows and processes, provided implementation support and on-going education of end-users, along with regular assessments regulatory compliance, data protection strategies and overarching cyber health.
Managed a geographically dispersed team of 8 across 5 key countries (ANZ, Singapore, Korea, India and Japan) and sub-regions creating customer-focused demand generation activities tailored to local markets, utilising and adapting corporate brand, messaging and resources in collaboration with external service providers and partner/channel entities. Senior member of global marketing and APJ leadership teams. Built long-tenured, loyal, enthusiastic, adaptable, talented team that works effectively and efficiently across sales, channel, finance, demand generation, communications, and PR to drive growth and sustainability. Solid understanding of ABM methodology and usage of marketing technology, including 6Sense, Salesforce, Marketo, ON24, and Big Marker. Extremely detail-oriented, operationally astute, with a passion for ensuring image, messaging and communications accurately reflect the brand. Launched Trellix brand in APJ in Jan ’22. 15% unprompted recall of brand within 3 months.
Concurrent role leading all aspects of field and demand generation marketing in Japan, including public relations and communications. Remotely managed a team of 12 (including contractors). Transitioned team from a traditional consumer/transaction focus to a results-oriented enterprise focused powerhouse, whilst still retaining an awareness of the importance of the distinct local nuances and requirements of the Japanese market.
Remote Chief of Staff to US-based Chief Marketing Officer. Developed and managed culturally appropriate marketing initiatives in collaboration with regional marketing leads. Drove efficiency and effectiveness of field marketing, managed multi-million-dollar budget, resolved vendor challenges. Partnered with PR and communications team on internal/external communications. Provided mentorship to top performers and new employees. Fostered resiliency and adaptability across marketing and C-suite during a time of constant change.
Partnered with WW Field Marketing Manager to plan, project and procure the products and processes in the Marcom stack and worked collaboratively with sales ops, sales & revenue ops to ensure timely and appropriate lead and opportunity creation and tracking. Managed multi-million-dollar technology and event budget in close alignment and partnership with CFO and finance team. Evaluated, sourced and implemented new Partner Relationship Management solution (Impartner) driving increased ROI from MDF budget. Simultaneously held two other roles (WW Head of Marketing & Head of Marketing (Japan) whilst in this position.
Planned and executed Integrated Marketing campaigns across Asia Pacific with full ownership of creative, copy, budget, timelines, social media and reporting. Aligned B2B demand generation activities with strategic business initiatives and developed a comprehensive Outbound Calling program with >9K leads and $7M+ in pipeline generated in first 9 months. Matrix managed 12-person Lead Development (SDR) team in 3 regions and delivered a marketing lead-to-opportunity conversion rate of 5% and 120% YoY growth. Social Media Manager of @IntelSec_APAC (Twitter), Intel Security APAC (LinkedIn) and IntelSecurity (Facebook), with responsibility to drive growth and interaction of contact base. In 2015 increased organic engagement by 32%, grew LinkedIn followers 40%, with APAC representing 31% of worldwide audience. Implemented paid media strategy on both Twitter and LinkedIn and developed system to track event registrations. As part of McAfee Security Connected Seminar Series in April 2014, created 67 pieces of content, with a total reach of 550,908 (both paid & earned), with 8% of registrations coming from LinkedIn Advertising. Effectively Managed APAC Marketing budget, coming in under plan by 1.1%.