Newry, Northern Ireland, United Kingdom
Community Builder | Project & Programme Manager | Stakeholder Engagement Specialist | Driving Digital Transformation & Innovation Networks Across the UK & Ireland. I am an experienced Community Builder, Project Manager, and Marketing Leader with over 20 years of expertise spanning technology, finance, education, and professional services across the UK and Ireland. I specialise in creating and managing professional communities, driving stakeholder engagement, and delivering strategic projects that support organisational growth and innovation. Throughout my career, I have built and nurtured thriving innovation and professional networks – from launching Ireland’s first Corporate Innovation Community to leading Digital Twin and B2B ecosystems. My approach combines strong relationship management with practical programme delivery, ensuring that communities generate tangible value for members and stakeholders alike. Key strengths include: Community Building & Engagement – designing and scaling professional networks, fostering collaboration across start-ups, corporates, academia, and public sector partners. Project & Programme Management – delivering complex initiatives such as CRM and marketing automation implementations, digital transformation projects, and award-nominated websites on time and within budget. Stakeholder & Relationship Management – proven success in managing cross-sector partnerships, client relationships, and senior stakeholder engagement to achieve shared outcomes. Marketing & Business Growth – extensive experience in campaign design, demand generation, and digital strategy to drive brand visibility and measurable business results. I am passionate about connecting people, ideas, and organisations to achieve impactful results. Whether managing digital transformation projects, scaling professional communities, or leading stakeholder engagement strategies, I bring a collaborative, structured, and outcome-focused approach.
Building and managing an online and in-person professional community for digitally focused businesses across the UK and Northern Ireland, fostering collaboration and innovation. Project managing the development and launch of the Circles online platform, overseeing delivery, stakeholder alignment, and member experience design. Recruiting and onboarding members from start-ups, SMEs, Tier 1 industry, and academia, creating a diverse ecosystem that drives knowledge sharing and collective problem-solving. Facilitating collaboration and partnerships within the Digital Twins ecosystem to deliver tangible benefits for organisations of all sizes. Driving community engagement through events, networking activities, and online programmes, ensuring sustained growth and member satisfaction.
Led outsourced demand generation and LinkedIn management projects across Ireland, Northern Ireland, and the UK, delivering measurable improvements in engagement and pipeline growth. Planned and executed strategic multi-channel marketing campaigns to boost lead generation, strengthen brand visibility, and support market expansion. Delivered high-quality copywriting and content marketing outputs, including websites, campaigns, and collateral tailored to client objectives. Improved client engagement and conversion rates by developing and implementing targeted content and inbound strategies. Collaborated with cross-functional and client-side teams to ensure timely project delivery, budget adherence, and successful outcomes.
Designed, launched, and scaled Corporate Innovation Communities in both Northern Ireland and the Republic of Ireland, bringing together over 300 members from start-ups, SMEs, corporates, public sector bodies, and Tier 1 operators. Recruited, onboarded, and managed diverse community members, building thriving ecosystems that enabled cross-sector collaboration, innovation, and knowledge exchange. Planned, managed, and hosted high-profile community events, acting as MC and lead organiser at well-attended gatherings in prestigious venues across the island of Ireland. Led stakeholder engagement, developing strong relationships across industry clusters, innovators, and ecosystem partners to maximise impact and participation. Introduced and implemented paid advertising, inbound marketing, and demand generation initiatives, improving brand awareness and lead conversion. Created, published, and optimised digital content and campaigns, including high-performing landing pages, targeted content outputs, and integration of generative AI tools (e.g. ChatGPT) to accelerate delivery and reach. Delivered measurable growth in engagement, brand visibility, and lead pipeline through strategic use of CRM, automation, and analytics.
Delivered the implementation of Salesforce CRM and Pardot marketing automation across global entities on time and within budget. Led the development of an award-nominated global website, ensuring alignment with acquisitions and market positioning.
Positioned Glantus as a market leader through strategic content creation, promotion, and communication. Worked across Sales, Marketing, and Product teams to align campaigns and market positioning. Produced and promoted marketing assets including case studies, newsletters, PR, blogs, and compliance communications. Project managed global campaigns, ensuring consistency in tone, compliance, and brand identity.
Managed the UK/IRL Demand Generation team, delivering qualified leads and improving campaign effectiveness. Executed multi-channel campaigns (email, LinkedIn, YouTube, SEO, PPC, remarketing) to drive pipeline growth. Developed customer communications cadences to support product adoption and account growth. Owned and delivered events (conferences, trade shows, user groups), managing from planning through to follow-up. Optimised website and digital channels using analytics to improve performance and buyer journey alignment.