The Hague, South Holland, Netherlands
Seasoned airline retail strategist with over two decades delivering digital transformation across onboard, pre-order, and inflight retail systems. Currently leading commercial strategy at Data Clarity, where our retail platform powers ancillary revenue growth and operational control. I work hands-on with airline executives to solve the execution gap between retail vision and real-world deployment. Known for building data-driven solutions that work at scale, not just in pitch decks. I’ve led teams delivering integrated order management, inventory control, and dynamic pricing across legacy systems, cloud-native stacks, and constrained cabin environments. Regular speaker at industry events including the World Aviation Festival, Future Travel Experience, and WTCE, where I speak on topics like onboard retail, personalisation strategy, and the commercial realities of airline retail transformation. Focused now on helping airlines transition from fragmented workflows to unified retail engines that actually deliver.
Leading the sales, account management and marketing functions
Lead the Data Clarity sales & marketing functions, working directly with C-level stakeholders at major carriers to deploy scalable onboard retail technology. Worked on a successful acquisition of Data Clarity by Immfly.
Leading the sales team at Omnevo to grow the customer base of a new brand to the market and win several global airline customers.
Leading the Guestlogix Customer Success team responsible for 25 major airlines as customers, some 40,000+ flight attendants as users where the solution touched approx 2 million passengers
Growing Travelport business via sales of Travelport technology to travel agency customers. Conversation of over $1.4M annual revenue during contract along with implementation of mobile Duty of Care Solution with major Travel Management Company