Paul B.

Chief Creative Officer (CCO) MullenLowe MENA // 4 time ranked Top 50 Global ECD ~ Drum Report // Judge. Speaker. Tutor. Mentor.

Dubai, United Arab Emirates

About

Paul is the Chief Creative Officer at Mullenlowe MENA. Before that, he was the Regional Executive Creative Director at McCann Dubai and JWT Dubai and prior to that, he was the Digital ECD of JWT London and the European ECD at Agency.com. In his 20+ years as creative chief, he's steered the way to 31 Agency of the Year titles, and his work has collected more than 800 awards for creativity and effectiveness. He's ranked in the world's top 50 ECDs four times - 2008 #17th, 2014 #27th, 2016 #9th, 2021 #36th ~ Drum Report. He's judged at D&AD, Cannes, One Show, Campaign Big, NYF, IAB, Caples, Immortals, Lories, Effies, TikTok and many other global shows, and he has spoken on a variety of subjects at the likes of Cannes, Lynx and for the Interactive Advertising Bureau. His work/opinions have been published in many advertising books/annuals and editorials in the Guardian and The Wall Street Journal. After leaving the big smoke for the sandpit in 2012, he helped steer FP7 McCann to the enviable position of Nu1 – 'The World's Most Effective Agency' (Effie's) 2015 and placed them onto the Contagious Pioneers - Top 10 Most Creative Agencies list, in 2016. Currently, he's working to lift MullenLowe MENA to equally lofty heights - Since joining, they've collected 250+ global Awards and seven Agency of the Year titles, including the Campaign Tech's - Global Agency Of The Year in 2021 and New York Festivals Regional Agency Of The Year 2022. They also ranked 2nd globally at the AMEs after collecting the Regional Platinum Award – Middle East & Africa for "Double Moon" for the UAE Government Media Office. That aside, Paul has chaired one and sat on two other global creative councils (McCann, JWT, Mullenlowe). He's also been a guest lecturer at Universities (London/Dubai) where he likes to give the benefit of his years and experience to tomorrow's creative superstars. Specialties: Brand transformation projects

Experience

  • MullenLowe MENA (6 yrs 9 mos)
    • Chief Creative Officer (CCO)
      Sep 2023 - Present · 2 yrs 10 mos

    • Regional Executive Creative Director
      Oct 2019 - Sep 2023 · 4 yrs

  • Executive Creative Director (Dubai) / President McCann Creative Council - Middle East & Africa at FP7 McCann
    Aug 2012 - Oct 2019 · 7 yrs 3 mos

  • Executive Digital Creative Director (London) / Global Creative Director (Nokia) at J. Walter Thompson Worldwide
    2009 - 2012 · 3 yrs

  • Executive Creative Director (London) at Archibald Ingall Stretton
    Sep 2007 - 2009 · 1 yr 5 mos

  • Agency.com (4 yrs 1 mo)
    • European Executive Creative Director
      2004 - 2007 · 3 yrs

    • Executive Creative Director
      2003 - 2004 · 1 yr