Guatemala City, Guatemala, Guatemala
Strategic Communications and Digital Media professional with over 10 years of experience leading integrated communication initiatives across media, institutional, and public-facing environments. My background spans digital marketing and strategy, content production, public relations, crisis communications, influencer marketing and brand positioning, with a strong focus on storytelling, audience engagement, and impact-driven communication. Throughout my 10 year-career at Grupo Emisoras Unidas, I led digital content ecosystems, coordinated multidisciplinary teams, managed high-visibility campaigns, and collaborated closely with commercial, editorial, and leadership teams to align communication strategies with organizational goals. This experience strengthened my ability to operate in fast-paced, high-pressure environments while maintaining quality, consistency, and strategic focus. Currently, I work within the British Embassy in Guatemala, contributing to strategic communications, public engagement, institutional positioning, and digital outreach initiatives. My role involves developing content strategies, supporting public diplomacy efforts, coordinating multimedia production, and strengthening the Embassy’s digital presence across platforms. I bring a strong combination of creative execution and strategic thinking, with experience in digital campaigns, media relations, influencer partnerships, performance analysis, stakeholder coordination, and cross-sector collaboration. I am passionate about using communication as a tool to build trust, strengthen dialogue, and create meaningful connections between institutions and communities.
Supporting the Embassy’s strategic communications and public engagement efforts through digital content development, multimedia and press coordination, and institutional messaging. Responsible for strengthening the Embassy’s digital presence, contributing to public diplomacy initiatives, coordinating visual and written communications, and supporting outreach activities aligned with the Embassy’s priorities and communication strategy.
Managed and executed social media strategies for multiple brands, overseeing content planning, community management, and quality control across digital platforms. Responsible for reviewing and optimizing copy, visuals, and campaign execution to ensure brand consistency, tone alignment, and high-quality standards. Collaborated closely with creative, design, and account teams to deliver effective, engagement-driven digital campaigns.
Marketing Coordinator and Commercial Content Editor for Emisoras Unidas (website and social media), Publinews (website, print newspaper and social media) and the group's other social networks (Yosi Sideral, Atmósfera, Fabuestéreo, Kiss, La Grande and La Tronadora). I lead the development and execution of digital marketing strategies for the group’s clients, working closely with the sales team to create personalized plans based on the objectives and budgets of each campaign. My role includes scriptwriting for productions, copywriting for social media, organizing content calendars, and managing campaigns on platforms such as websites, social media, DSP, DMP, and influencer marketing. I am also responsible for event coverage and the development of content marketing, including the planning and production of relevant content for various platforms. Additionally, I coordinate the graphic design team to ensure the visual quality of the group’s commercial and editorial campaigns. I advise the sales team in proposal presentations, execute campaigns, monitor and optimize them, and deliver detailed performance reports. I oversee internal communications, managing campaigns and key messages distributed through television, radio, digital channels, and outdoor advertising, as well as motivational activities and message dissemination for the editorial team and other internal areas.
As a public relations advisor, I am responsible for developing communication strategies, crisis management, and creating high-quality content, including press releases, branding, newsletters, and other publications. I work closely with various clients such as Cayalá, Scentia, Domino’s Guatemala, and Mary Kay Guatemala to design and execute creative concepts tailored to their communication needs. Additionally, I prepare question guides for spokesperson interviews with the media, ensuring that key messages are effectively communicated. My role also includes managing brand reputation and planning strategic responses during crisis situations, ensuring clear and consistent communication at all times.
Internship in Denver, Colorado, in the United States of America. Responsible for conducting research related to advertising and marketing campaigns for the company`'s customers. Data collection, media monitoring, maintan and uptade the company's blog regarding the importance of culturally relevant awareness of marketing plans for hispanic population. Attend meetings with customers and participate in the development of ideas, communication strategies and presentation of final marketing campaigns.