Italy
I am a Fashion Business & Management student at Polimoda in Florence with a strong interest in event management,, brand communication, and fashion PR. I am particularly drawn to the intersection of creative direction and business strategy — how aesthetics, storytelling, and positioning translate into measurable brand growth. With an international background spanning Guatemala, the United States, and Italy, I bring a global and cross-cultural perspective to branding and consumer engagement. Through academic and entrepreneurial projects, I have developed experience in brand analysis, competitor benchmarking, marketing strategy, and visual positioning.
Co-developed the brand identity and marketing strategy for a Guatemalan artisanal coffee brand. • Led visual branding direction including packaging and aesthetic positioning • Conducted competitor benchmarking within lifestyle coffee brands • Created promotional messaging, catalog communication, and launch materials • Contributed to launch planning and customer acquisition strategy