Paul Wilson MCIPS

Founder & CEO | Brand Angels 🚀 | Founder | Smile Antalya UK | Trustee | Glasgow Children’s Hospital Charity & Crossbasket House Charity | Industry Expert: Print, Packaging & Branded Merchandise

East Kilbride, Scotland, United Kingdom

About

Entrepreneur. Builder. Connector. As Founder & CEO of Brand Angels, I’m leading the charge to revolutionise the branded merchandise industry with a technology-first platform that empowers businesses to purchase, manage, and scale their brand with impact. Alongside this, I launched Smile Antalya UK, partnering with Turkey’s #1 dental clinic to bring life-changing smile makeovers to UK clients with a trusted, VIP service. Giving back is part of who I am. I proudly serve as Trustee and Board Member of both the Glasgow Children’s Hospital Charity and Crossbasket House Charity, supporting causes that create real change in people’s lives. With deep expertise in print, packaging and branded merchandise, I’ve spent my career helping brands grow, innovate, and stay ahead in highly competitive markets.

Experience

  • Founder & CEO at We Are Brand Angels
    Sep 2025 - Present · 10 mos

    As Founder & CEO of Brand Angels, I’m leading the charge to revolutionise the branded merchandise industry with a technology-first platform that empowers businesses to purchase, manage, and scale their brand with impact.

  • Board Member at Crossbasket House
    May 2021 - Present · 5 yrs 2 mos

    Scottish Charity Keeping families together for 25 years

  • Total Marketing Support Limited (Full-time · 3 yrs 5 mos)
    • Global Head of Sourcing
      Feb 2023 - Mar 2025 · 2 yrs 2 mos

    • Head of Strategic Packaging Projects
      Nov 2021 - Feb 2023 · 1 yr 4 mos

  • HH Global Category Director Packaging at HH Global
    Nov 2020 - Nov 2021 · 1 yr 1 mo

    HH Global is the trusted marketing execution partner of the world’s leading brands. We apply the expertise of our people, proven processes, and industry-leading technology to developing innovative solutions that drive down the cost of clients’ print, packaging, and content development, while improving quality, sustainability, and speed to market.

  • Strategic Sourcing Director - Packaging at InnerWorkings Luxury Packaging
    May 2019 - Nov 2020 · 1 yr 7 mos

    InnerWorkings provides clients with an end-to-end luxury packaging solution from concept to delivery. Our experienced creative design hub and sampling team deliver innovative concepts for our global supply partners to execute in world-class production facilities.