Paul Wilson

Founder

York, England, United Kingdom

About

25+years Brand, Comms and Innovation experience both client and consultancy sides. Founder of MAKE BELIEVE storytelling agency/group. Now focused on helping innovative start ups sharpen their proposition, boost growth and win. If you're a like minded creative soul I'd love to connect...

Experience

  • Co-Founder at BIG IDEAi
    Jun 2023 - Present · 3 yrs 1 mo

    AI Creativity Tools Creativity Training Innovation Sprints AI Vision & Strategy

  • Make Believe Storytelling (22 yrs 1 mo)
    • Founder & Investor
      Jan 2005 - Present · 21 yrs 6 mos

    • Founder
      Jun 2004 - Present · 22 yrs 1 mo

      Storytelling that is impossible to forget. We believe that people are moved more by stories than by logic. That’s because stories provide human insight, context and meaning that allow us to believe – not just understand. Make Believe works across the Healthcare and Consumer sectors, addressing some of today’s key business challenges using the power of storytelling.

  • Founder at MB Story Group +
    Apr 2004 - Present · 22 yrs 3 mos

    Agency start ups

  • Senior leader at ?What If! The Innovation Company
    2000 - 2005 · 5 yrs

  • Brand Lead at Coors Brewers
    May 1995 - Jan 2001 · 5 yrs 9 mos