Evanston, Illinois, United States
Experienced Senior Product Manager with a demonstrated history of working in the pharmaceuticals industry. Skilled in Sales, Research and Development (R&D), Pharmaceutical Sales, Sales Effectiveness, and Sales Operations. Strong sales professional with a Bachelor’s Degree focused in Biology/Biological Sciences, General from Northern Illinois University.
Strategic development, implementation, support, and tracking of marketing initiatives. Development and distribution of promotional materials and activities. Cultivated relationships with Key Opinion Leaders while leading the KOL Pier to Pier speaker programs. Responsible for strategy development of life cycle management (LCM) and marketing budget owner.
Responsible for leading the strategic development and consulting, as well as creating, maintaining and expanding crossbrand operational capabilities for Managed Markets/Trade. Focus included the development of Account Management team resources and initiatives to drive product access in Managed Markets accounts including Managed Care Organizations (MCOs), Integrated Delivery Networks (IDNs), and Integrated Health Systems (IHSs).
Provided objective strategic direction to Managed Markets Account Team, consisting of 20+ Regional Access Managers (RAMs), 4 National Account Managers (NAMs), and 4 Trade National Account Managers focused on strategies that maximize product access across all payer channels with a focus on sales growth and profitability. Leveraged account-specific quality measures, such as HEDIS and Medicare STARS rating, to engage pharmacy and sales/marketing professionals in discussions around treatment algorithms.
Business consultant to Field Sales Management including the roll-out of corporate initiatives while providing thorough sales analytics to field sales leadership. Responsible for the business consulting activity of five sales regions each equaling ~ 180 million dollars in yearly revenue. Evaluation of sales results by area, region, and district while defining sales trends & developing recommendations centered on strategies and tactics to increase revenue.
Detailed GI products to physicians and hospitals, carried out daily business analysis to ensure targeting the right physician with the right message, maintained an annual business plan, developed managed care formulary opportunity resources and maintained annual territory budget.
Responsible for identifying, prospecting, proposing and closing new diagnostic instrumentation/reagent systems in hospitals, reference laboratories and physician offices. Performed customer training and operator certification.
Responsible for the account management of existing immunoassay, chemistry and hematology analyzers including troubleshooting, repair, and on-site customer training.
Developed and manufactured diagnostic test kits for numerous cardiac, metabolic and infectious disease testing systems.