Sacramento, California, United States
Working to recreate the meat experience without animals. More: CEO of The Better Meat Co.: BetterMeat.co Author of national bestseller, Clean Meat: CleanMeat.com Host of the Business for Good Podcast: BusinessForGoodPodcast.com Writings, speeches, interviews, and more: paul-shapiro.com Most importantly, if you want to enhance your own welfare, visit my dog's IG :-) -- @eddiethepittie
The Better Meat Co. is a business-to-business startup that helps institutional food sellers achieve their goals of culinary excellence by providing mycoproteins and plant-based proteins for foodservice providers and meat processors to make their meat, in a word, better. Our mycoproteins and plant-based proteins work perfectly as the basis of fully plant-based meats, and blend seamlessly into ground meat products, enabling major food users to enhance the taste of their products while improving both health and sustainability, all in a cost-competitive way. Whether you're producing meatballs, sausages, chicken nuggets, burgers, dogs, or other ground meats, blending The Better Meat Co.’s proteins into your products is a win-win.
The Sustainable Protein Action Lab is a moonshot factory focused on solving the most impactful scientific problems in alternative proteins.
Named a bestseller by the Washington Post, "Clean Meat" chronicles the race to commercialize the world's first real meat grown without animals. The next great scientific revolution is underway: discovering new ways to create enough food for the world’s ever-growing, ever-hungry population. Whereas our ancestors domesticated wild animals into livestock, today we’re beginning to domesticate their cells, leaving the animals out of the equation. And the story Paul Shapiro tells of this Second Domestication is anything but tame. Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat—real meat—without the animals. From the entrepreneurial visionaries to the scientists’ benchtops to the corporate boardrooms, Shapiro details the quest for clean meat and other animal products and examines the debate raging around it.
On this podcast, Paul Shapiro talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.
Jackie Mays Grill is a forthcoming plant-based fast food restaurant.