Stockholm, Stockholm County, Sweden
With more than 35 years of experience across industrial technology, digital printing, identification, labelling and manufacturing, I help organisations translate product strategy into sustainable commercial growth by connecting market insight, commercial execution and operational excellence. My career began on the production floor as an apprentice printer in 1988 and has evolved through production management, engineering, technical consulting, customer success, business development, product management and commercial strategy. That journey has given me an end-to-end understanding of how industrial businesses create value—from engineering and manufacturing through to customer adoption, lifecycle growth and long-term commercial success. As Director of Product Management & Marketing at Flint Group Digital / Xeikon, I lead global product strategy, portfolio governance, go-to-market execution and commercial enablement across international markets. My role extends beyond traditional product management into commercial strategy, go-to-market leadership and organisational transformation, helping align product, sales, marketing, finance, applications and regional teams around shared business priorities. I help leadership teams make better strategic decisions—where to invest, how to differentiate, and how to translate business strategy into repeatable commercial execution. Areas of focus • Product & Portfolio Strategy • Go-to-Market Strategy & Commercial Growth • Commercial Strategy & Business Transformation • Executive Communication & Strategic Storytelling • Customer Success & Lifecycle Business Models • Cross-functional Leadership across Product, Sales, Marketing, Finance, R&D and Operations I thrive in organisations undergoing growth or transformation, where success depends on connecting fragmented functions, creating organisational clarity and building repeatable commercial operating models. My experience spans Europe, North America and Asia, working within both highly matrixed global organisations and agile business environments, influencing executive stakeholders and aligning regional market needs with global business priorities. Based in Stockholm, Sweden, I work internationally and enjoy collaborating with organisations shaping the future of industrial technology, manufacturing and commercial growth.
Own global product strategy, portfolio governance, and go-to-market decisions Lead a Europe/global organisation Hold decision authority on product launches, portfolio priorities, and GTM models Launched a capacity-based subscription model, opening new addressable markets Drive alignment across Sales, R&D, and executive leadership (XLT governance)
Held full regional revenue responsibility Translated customer insight into commercial offers and portfolio direction Strengthened market-to-product alignment across the Nordic region
Built and led global Customer Success organisation (P&L ownership) Delivered +9% customer growth through retention and upsell strategy Launched customer-facing BI and subscription-based business services Reported performance and strategy directly to C-level leadership
Greater Stockholm Metropolitan Area
Restructured the service department, significantly improving efficiency and team performance. Realized a 16% YoY top-line service revenue growth, evidencing strong operational management and business development skills.
Maintained and strengthened long-term relationships with key accounts, highlighting skills in client relationship management and strategic account growth. Played a pivotal role in client retention and satisfaction, aligning service delivery with client needs and expectations.
Greater Stockholm Metropolitan Area