London, England, United Kingdom
As CMO my experience includes: • Developing and owning B2B & B2C marketing and revenue strategy aligned to growth targets • Refining brand positioning and delivering thought leadership campaigns • Leading digital performance marketing – SEO, automation, email, social, and funnel optimisation • Driving the selection & implementation of a robust marketing technology stack • Building dashboards and analytics frameworks to track lead generation, pipeline health, cross sell performance and campaign ROI • Challenging and influencing senior stakeholders (C-suite) • Training & developing individuals and teams to grow & produce 'best in class' • Experience running marketing campaigns in EMEA & North America Established three start-ups: • a fin-tech B2B SaaS from concept to launch with seed/investor funding • a top 10 international marketing, communication & digital agency with offices in London & Istanbul (subsequently sold to a Canadian media group) • a European B2B SaaS financial communication division for the $12 billion McGraw-Hill Group (the world’s largest educational publishing group).
CMO with experience launching new products both domestically and internationally for world class organisations from S&P 500/FTSE companies to SaaS tech start ups. Working as a permanent or consultant key roles have been as follows:
Working for the experiential marketing agency ‘MICE’ - generating a B2C marketing, advertising and experiential campaign for Qatari Diar (the real estate investment arm of the Qatari Government).