United Kingdom
Innovative marketing leader with 15+ years of experience driving £76 million in revenue growth, 5x ARR increases, & efficiently scaling global marketing team capabilities using AI. Proven expertise in executing data-driven GTM strategies, AI-powered customer segmentation, & omnichannel campaigns. Recognised for award-winning teams and success in navigating regulated global markets. Skilled in digital transformation, AI-powered marketing strategies, and product growth across emerging markets. Expertise in fintech ecosystems, regulatory compliance marketing, AI-powered customer acquisition, and cross-border go-to-market strategies. Winner: Best B2B marketing team. ✅ Building and managing teams of professional people, providing strategic direction, motivation and training to achieve the highest levels of performance Core skills: Fintech Growth Marketing, AI-driven customer segmentation, regulatory compliance marketing, cross-border Go-to-Market (GTM), SEO & SEM optimization, influencer & affiliate marketing, demand generation, customer retention strategies, CRM & lifecycle marketing, brand positioning, PR and executive publicity, ABM, performance marketing, DR advertising, sponsorships, Technical skills: Looker, Google Analytics 4, Google Ad Manager, Facebook Ads Manager, Google Campaign Manager, SEMrush, AHRefs, HubSpot, Salesforce, Adobe Suite, Claude AI, ChatGPT (custom), HubSpot, Looker Studio, SuferSEO, Jasper, Canva, Synthesia, Zapier, ITTT, MailChimp, HubSpot Marketing Hub
Paybis is a fully licensed crypto company with 6.9 million users and over $5.5 billion in transactions.
Summary:£130m ARR. 210% YoY pipeline growth. Unlimit is a global payment platform for enterprises to SMEs comprising: bank accounts, payment processing, crypto, and banking-as-a-service. ARPU: £30K - £150K/month (enterprise) £500 - £4000/month (SME). Budget: £6M. ROAS: 2.9. KEY ACHIEVEMENTS Revenue Growth: Redefined global GTM strategies across EMEA, APAC, & LATAM, driving £50M ARR growth & 210% YoY pipeline growth. Team Leadership: Integrated AI workflows across global teams, boosting productivity and reducing operational costs by 25% Performance Marketing: Reduced CPL to < €200 & increased lead-to-win ratio by 80% using AI-driven targeting + pivot to ABM strategies Field sales & marketing: Drove 50% pipeline growth by unifying on-and-offline channels and optimising field marketing efforts. Brand Strategy: Secured Hollywood actor Simu Liu for a multi-channel brand campaign to drive a 35%+ uplift in brand affinity. New product launch: Launched USD3 stablecoin and blockchain, achieving 4K sign-ups in 28 days with an omnichannel campaign. Go-to-market: Achieved 4x increase in SQLs via hyper-localised messaging and market-specific campaigns for Unlmit Accounts Asia Funnel Optimisation: Relaunched two core web properties, doubling on-page conversion rates (15%) and driving a 92% traffic increase. KEY RESPONSIBILITIES Leading global marketing, product positioning, AI marketing automation, cross-border GTM, and executive strategy alignment. Managing a £6M budget and a 19-member team to spearhead sales and marketing campaigns across EMEA, APAC, LATAM, and North America.
Summary: £12m to £20m ARR growth. 60% YoY client growth. Osome is financial & payment software with banking services to SMEs across e-commerce, retail, property and IT. £4m budget. ROAS 2. ARPU £5k/month KEY ACHIEVEMENTS Growth leadership: Increased monthly recurring revenue through targeted influencer and SEO campaigns, contributing to 60% YoY growth Winning SEO strategy: Achieved 2x organic growth by securing SERP #1 rankings and 90% target keyword visibility. Brand Campaigns: Created #MuscleUpYourSideHustle, boosting brand awareness by 30pp via collaborations with Steven Bartlett. CAC Optimisation: Reduced CAC by 30% through strategic reallocation of ad spend and AI-assisted content production. Funnel conversion optimisation: Increased lead capture by 15% through strategic on-page SEO enhancements and funnel automation. Automation and headcount costs: Introduced automation across digital and content marketing to create 40% headcount cost reduction KEY RESPONSIBILITIES Designed multi-channel marketing strategies aligning with business and product growth objectives, through a hyper-focused team across Europe, Asia and CIS, guiding Osome through Series A and Series B fundraising
Summary: £26m - £40m ARR growth. 1 million app users. PE exit sale £400m. Dext is accounting and financial software for SMEs and individual consumers. £6m budget. ROAS 3. ARPU: £1k+/ month. KEY ACHIEVEMENTS Share Of Wallet Growth: Achieved a 30% cross-sell revenue increase through innovative product marketing and sales alignment. Acquisition GTM: Enabled 5 x ARR growth post-acquisition of Dext Precision through integrated marketing and cross-sell < 12 months. Community Growth: Built the Orange Select ambassador community of 25K+ finance professionals, generating £1.1M uplift in referral revenue. App User Growth: Scaled app users from 750K to 1M+ with ASO and affiliate marketing strategies. Rebrand: Spearhead global rebrand from Receipt Bank to Dext creating 10pp increase in affinity with high-impact brand campaigns with Tim Berners Lee, Steve Wozniak + TV ad campaign ‘Dext Day, not D-Day’ Team leadership: Rebuilt product marketing, customer marketing and content teams from the ground up with lower headcount costs. KEY RESPONSIBILITIES Oversaw global GTM strategies, customer lifecycle marketing, and regional sales alignment across six markets with successful Series C fundraise
Training platform start-up B2B + B2C. Helped set up marketing and sales, leading to $1m annual revenue,