Paul Parlby

Asset Management | Building Surveyor | Retrofit, Compliance & Stock Strategy | Social Housing | Board Experience | MSc

Manchester Area, United Kingdom

About

Asset Management Leader and Building Surveying professional with over 25 years’ experience across social housing, compliance, transformation and property services. Currently leading asset management within the sector, with responsibility for investment programme spanning repairs, compliance and capital delivery. My work focuses on aligning asset strategy with organisational objectives, improving portfolio performance, and delivering high customer outcomes I bring a strong blend of leadership and technical expertise. An experienced leader, I build and develop high-performing teams, driving cultural change while maintaining a strong focus on service delivery, resilience and continuous improvement. Alongside my professional role, I am completing a RICS-accredited MSc in Building Surveying and bring previous board-level experience. Passionate about delivering safe, sustainable homes and maximising asset performance to support long-term organisational success.

Experience

  • Asset Manager at ASHTON PIONEER HOMES
    Jul 2025 - Present · 1 yr

    Compliance, Building Safety, Fire Safety, Team Manager, Capital Investment, Response and Planned Maintenance, Customer Liaison, Contract Management, Complaints, Disrepair, High-Rise accommodation.

  • Asset Surveyor at ForHousing
    Aug 2024 - Jul 2025 · 1 yr

    Property Surveying, Disrepair, Ombudsman, Complaints, Damp & Mould, Contract Management, Customer Relations.

  • Head of Innovation at AFFINITY TRUST
    Sep 2021 - May 2024 · 2 yrs 9 mos

    This role was centred on driving Business Transformation and Innovation across the UK, where I led the identification and execution of company-wide initiatives designed to inspire and engage employees in adopting new strategies and embracing transformative changes. Some of these projects included moving operations onto new digital CRM platforms, piloting new ways of working in recruitment and retention of staff, piloting self-managing teams, trialling new ways to encourage both customer and staff engagement and piloting new service delivery models. The role was focused on planning, implementing, coaching and guiding staff and teams to minimise resistance, improve adoption of new initiatives and ensure success. A large proportion of this role was focused on transitioning organisational cultures from Head Office to local teams.

  • Chief Operating Officer at Crossroads Together
    2018 - 2021 · 3 yrs

    With this organisation, I directed the general operations of a CQC-regulated health and social care charity consisting of 320 staff, 150 volunteers and 2.5K users. Conducted research to identify growth opportunities across the North West. Drove diversification into new markets and initiatives to expand digital capabilities and enhance customer experience. Some key achievements for this role include: • Achieved substantial increase in turnover £9m+ • Transitioned operations from paper to fully digital. • Formed new partnerships and collaborations with other charities, NHS Trusts and Housing Providers. • Led development into dementia care housing. Entailed collaboration with partners to establish a Dementia Centre of Excellence. • Oversaw two mergers between 2018 and 2021 to form Crossroads Together. Crafted new strategy, vision, and values as part of mergers. • Obtained consistently high CQC 'Good' quality ratings across all services. • Drove measurable service growth across North West and Midlands, entailed business diversification into new markets. Expanded into extra care housing market. • Achieved objective of launching new profitable technological/digital product to disrupt market via design sprint partnership with international technology company.

  • Chief Executive Officer at CARERS TRUST Greater Manchester
    Jul 2007 - Sep 2018 · 11 yrs 3 mos

    During this role, I devised and effected strategies to transform a small, localised charity into a region-wide service delivery organisation, which primarily entailed leveraging core leadership and change management proficiencies to manage various stakeholders in addition to both paid and voluntary staff. Some key achievements for this role include: • Achieved Charity Commission Quality Mark in 2014. • Obtained 'Good' CQC quality ratings, year-over-year. • Increased turnover from £405K to over £5.5M in 2020. • Achieved Investors in People awards in 2009, 2012, and 2015. • Awarded 2016 Centre of Excellence by National Carers UK. • Developed strong fundraising arm via new Dare to Care initiative and opening chain of charity shops and cafes across Greater Manchester. • Completed two organizational restructures that refocused business, reduced expenditure, and improved performance. • Earned multiple high-value grant bids from Big Lottery, Children in Need and Department of Communities & Local Government. • Recognised as early adopter of locality working and self-managing teams model, and outcomes-based commissioning, subsequently gained significant media attention.