West Parley, England, United Kingdom
30 years' experience facilitating businesses and organisations of all sizes to create and build brands according to their business objectives. Have gained a wealth of commercial experience and acumen, particularly within the industrial manufacturing and technology sectors. Adept in all aspects of marketing across digital and traditional platforms, with a specialty of working with business-to-business brands. Possesses a deep knowledge of the international technology markets, and the most effective methods for penetrating and operating within them. A proven track record of helping UK, European and USA manufacturing companies grow business internationally. Currently interested in Marketing Consultancy opportunities with a preference for the B2B technology sector. For further information please contact: [email protected]
Specialising in the research, development and manufacture of sustainable protective coatings, Unicoatings provides unique industrial coatings and solutions that protect assets and commercial interests, Approached by the owners of this Netherlands-based company, due to my experience of working with industrial coatings companies, and appointed for 6 months to prepare the brand to go to market globally. This contract has since been extended for a further 12 months. • Defined an existing brand’s proposition, tone of voice and refined its identity. Defined the company’s marketing strategy. Created the marketing toolkit, to include website, corporate folder and collateral. Streamlined numerous social media channels and brought them in line with the brand. Have now defined the sales strategy and a program of how to optimise working with overseas distributors. • Brand is now delivering one single consistent message across all media platforms globally. This has started to resonate with both new potential distributors & end users, greatly increasing enquiries.
Over the past 30 years I have helped dozens of small, medium and large technology-centric companies globally create and build brands increasing sales. Founded and leads company in providing strategic and marketing communications services to primarily B2B technology companies with experience in B2C and charity sectors. Methods combine traditional and contemporary marketing tools to fit the realities of B2B whilst adapting to demand of unique scenarios as relevant to specific product, region and customer.