About
I enjoy working with strategic sales and building long term business. It’s something that fits my personality since I am result oriented, analytic and build new relationships with ease. I have a proven track record including several different roles within two of the largest firms within the FMCG sector.
As a person I am creative, structured and focused. I have a lot of energy and I am always ready to walk the extra mile to be sure that the results are great. I work very well under pressure and will be happy to take on responsibility. Apart from this, I have the capability to process information and learn new things quickly, thus being able to adapt to new situations and people without any problem.
Experience
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Arla Foods (11 yrs 7 mos)
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Sales Director
Oct 2023 - Present · 3 yrs 2 mos
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Stockholm, Stockholm County, Sweden · Hybrid
Present
P&L responsible for COOP, Lidl, and new business. Annual revenue of >3
Billion SEK. Leading a senior sales team with 8 direct reports and 3 FTE:s with cross functional responsibility. Part of the sales lead team and Swedish extended lead team.
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Senior Manager E-commerce
Dec 2022 - Jan 2024 · 1 yr 2 mos
Leading Arla foods Sweden E-commerce business. Part of the Swedish sales leadership team.
5 direct reports.
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Sr. Key Account Manager
Nov 2017 - Jan 2023 · 5 yrs 3 mos
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Greater Stockholm Metropolitan Area
Sr. KAM - ICA
Okt 2020 – Dec. 2022 - P&L responsible for Arla's largest account, annual revenue of >2
Billion SEK. The role mainly includes leading the multifunctional resources,
leading price negotiations, developing, implementing, and executing a JBP, as
well as securing both bottom and topline growth.
Sr. KAM - Axfood
Nov 2019 - Oct. 2020 – Responsible for Arla’s core portfolio including Milk/
Yoghurt/Drinks. On top of business responsibility I was heavily involved in a large IT project implementing a new global promotion system. Setting system requirements, designing new processes, and leading implementation within the organization.
Nov 2017 - Feb 2020 – Accountable for the Butter/Spreads/Cooking portfolio.
Created and implemented a business plan that resulted in the fastest growing
account two years in a row.
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Promotion and Shopper Investment Manager
May 2015 - Nov 2017 · 2 yrs 7 mos
Created and implemented the foundation of how Arla SE work with promotions. Developed a new system, reports, guidelines, and a sustainable promotion process to increase ROI on our investments.
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Procter & Gamble (3 yrs 10 mos)
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Nordic Market Strategy & Planning Manager B2B
Dec 2014 - May 2015 · 6 mos
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Key Account Manager
Aug 2014 - May 2015 · 10 mos
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Key Account Manager
Aug 2011 - Aug 2014 · 3 yrs 1 mo
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Key Account responsible for Axfood and the Swedish service trade. Accountable for P&G's core brands; Pampers, Ariel, YES, and Vicks.
Financial spokesperson within the team including; training, budget management and daily operational excellence.
Field Sales Representative
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Field Sales Representative
Aug 2011 - Sep 2011 · 2 mos
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Business Developer at Miljökvarnar
Jun 2009 - Aug 2009 · 3 mos
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Project Manager at IT-Auktion
Jun 2003 - Aug 2005 · 2 yrs 3 mos