Prague, Czechia
A creative mind focused on leading branding directions and creating marketing strategies for our in-house unique product platforms: FinŽeny | [ta] Udržitelnost | Legal Disruptors My metrics-driven marketing eye is mostly working on: ➞ Defining platforms strategies: establishing positioning, identifying target audiences, designing project roadmaps and developing marketing plans across different channels and segments (digital, web, media, GDN, email marketing). ➞ Developing and shaping B2B marketing strategies to deliver the revenue and growth objectives for the platform line. ➞ Analysing brand insights, visitor trends, competitive landscape. Constantly improving UX/UI experience. Overseeing the partnerships management and aligning products lifecycle plans to deliver and maintain maximum impact.
Planning, developing, and implementing marketing strategies to meet business objectives for my clients. Implementing improvements in SEO, social media content planing, email marketing, and website design. Ministry of Finance, Slovakia: Institute for Financial Policy ➞ Re-designing a communication and branding strategy for the most-renowned professional public institute in the country. ➞ Re-defining internal standards and processes for technical optimisation, conceptual and publication approaches towards all public communication touch-points. National Election campaigns: (presidential, EU & parliament elections): ➞ Conceptualisation of marketing strategy tailored carefully for the specifics of political marketing; overseeing the timeline schedule. ➞ Measuring ROI and KPIs throughout the election process. ➞ Manage and improve online content, considering SEO and Google Analytics.
Exploring the corporate world and diving into the brand management of the #1 coffee brand in the world – Nescafé. While not drinking coffee, working on: ➞ Full execution & responsibility for the Online marketing plans of the national campaigns in two countries: Czech Republic & Slovakia. ➞ Main coordinator for creative and digital agencies in briefing, shaping, controlling and finalising all digital campaign outputs – Facebook, Youtube, websites, GDN. ➞ Driving weekly and monthly reports and analyses on sales, trends, and changes on the market (Tableau, Nielsen) and presenting them to the field managers quarterly. ➞ Due to complexity of the national campaigns, being a first contact in intense cross-functional cooperation with a variety of departments – customer service, sales, trade marketing, logistics.
A university ambassador building a bridge between University World and the Google platform called Digital Garage offering free tutorials for boosting your digital knowledge and increasing online marketing skills!