Greater Stockholm Metropolitan Area
Experienced senior leader in sales, marketing, and commercial growth with a strong track record in digital transformation and strategy development since 1999. Seeks to contribute expertise to a forward-thinking, customer-centric company that embraces a mobile-first approach and the potential of Internet of Things (IoT). EXPERIENCE HIGH LEVEL: • 15+ years Board Management, • 20+ years Leadership Experience, • 25+ Sales & Marketing, Communication strategies • Strong passion for commercial success • Strong networking skills and entrepreneurship • High energy and enthusiasm, able to inspire, coach, and develop teams. KEY COMPETENCIES: Leadership: Adept at steering organizations through digital transformations by formulating and executing innovative commercial strategies. Passionate about leading people through change. Responsible for managing commercial department's budget, incl. profitability. Monitor and report performance against the budget and act as needed to ensure that goals are achieved within allocated resources. With personnel responsibility for 12-65 employees. Sales & Commercial: Possesses a visionary ability to generate ideas, shaping comprehensive sales and marketing strategies that drive successful commercial growth in digital channels. Enhancing customer experiences across all channels, complemented by my knowledge of e-commerce and digital commercial growth. This expertise enables me to drive high-quality traffic to both external and internal channels, ensuring that every customer interaction with the brand is seamless, engaging, and optimized for conversion. Brand & Marketing: Ability to design and implement overarching brand strategies that align with the company's vision and goals across all markets. Proficiency in managing and allocating ATL media budgets effectively across various channels and markets to maximize brand exposure and ROI. Expertise in conducting brand marketing measurement including financial reporting, brand tracking, and developing, managing, and utilizing marketing mix models (MMM) to gauge and enhance marketing effectiveness. Growth driven profile: I’m a proactive leader with a strong "can-do" attitude, unafraid to experiment with new initiatives and collaborate cross-functionally to bring ideas into action and set clear targets. I excel at leading in international, cross-functional environments. My experience spans both B2B and B2C sectors, with a well-developed understanding of the tech competencies required to succeed in today's digital landscape.
NORTH EUROPE & CIS (STO): Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Russia, Armenia, Kazakhstan, Azerbaijan, Belarus, Georgia, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan Air France-KLM is a major player in international air transport. The Group's global network offers flights to over 300 destinations, covered by Air France, KLM Royal Dutch Airlines, and Transavia. Air France-KLM can count on its 76,000 employees to offer the best services. 551 Airplanes, 98 M passengers carried 2024, 320 destinations in 100 countries. ENVIRONMENTAL An integral part of our corporate governance, the decarbonisation of our activities is no longer a choice, but an absolut enecessity. Our Group is committed to working with all stakeholders and the relevant public authorities in order to achievement zero CO₂emissions by 2050. 80% new-generation aircraft in our fleet by 2030, 30% less CO2 emissions per passenger/km by 2030 compared to 2019, 10% more sustainable aviation fuel (SAF) USED BY 2030.
In Sweden hunting and wildlife management is an integral and essential part of wildlife conservation. Hunting is a wise long-term utilization of the renewable natural resources. Wildlife is essentially protected and hunting can take place only in the extent and in the manner permitted by law. https://jagareforbundet.se/
Ability Media Group Invest. We specialize in identifying and creating commercial opportunities and developing strategies within the digital transformation. We contribute with expertise and add substantial value to a forward-thinking company that prioritizes customer-centricity, a mobile-first approach, and embraces the limitless potential of the Internet of Things (IoT). Earntogether.se - General Member Board Dalarö Magasin AB - General Member Board PlayAd Media Group International - acquired by ShowHeroes Group in 2021. PlayAd Media Group Sverige AB - acquired by ShowHeroes Group in 2021. Playad Media Group Technology AB - acquired by ShowHeroes Group in 2021. PlayAd Media Group Content Production AB - acquired by ShowHeroes Group in 2021. AdTen AB - acquired by PlayAd in January 2013 Ability Mobile AB - acquired by PlayAd in January 2013 Nouta AB (Storenet.se) - acquired 2005
Managing Commercial Growth and Sales & Marketing at Svenska Spel Sport & Casino. Leading teams of digital sales experts within Performance Marketing, SEM, SEO, Social Media, Display and Programmatic, CRM, CX, CRO, Marketing Automation, Campaigns, Analytics and others with focus on data-driven approach and innovation growth. Ensuring the continuous increase in traffic to our digital channels and maximize conversion rates with high focus on cost per acquisition and efficiency in paid channels while increasing the level of earned traffic. Deeply involved in the strategies for Sales & Marketing and New business & Innovation. Testing and learning are central, and speed is important. Responsibility for maximizing the value of existing customer base through direct communication and optimization on the site, tactical and strategic. Working with digital transformation by building the best-in-class customer journey in the industry by driving operationalization of customer data and insights for increased relevance, automated customer processing for large-scale personalization. Integrated data and more personalized channels for increased digital Omnichannel. Work methods for new technical capabilities across Business, IT, UX and Compliance for continuous development and optimization. We set strategic direction sales plans and execute strategic and tactical initiatives to drive growth, including setting KPIs for the team and ensuring successful results delivery. Collaborate cross-functionally across various functions to drive key projects by using the concept of competence centers.
Leading teams of digital sales experts within CRM, CX, CRO, Marketing Automation, Campaigns, Analytics with focus on data-driven insights and innovation growth. We drive tactical and strategic communication, new strategies, idea generation, growth and development. Testing and learning are central, and speed is important. We are responsibility for maximizing the value of existing customer base through communication and optimization on the site, tactical and strategic. Working with digital transformation by building the best-in-class customer journey in the Gaming industry by driving operationalization on customer data and insights for increased relevance, automated customer processing for large-scale personalization. Integrated data and more personalized channels for increased digital Omnichannel. Work methods for new technical capabilities across Business, IT, UX and Compliance for continuous development and optimization.
PlayAd has been acquired by ShowHeroes Group. PlayAd is a video advertising network/platform. We offer a premium space on a large number of websites for videoads. Driven by technology and entirely focused on delivering a great brand experience, we offer the creation, delivery optimization and measurement of brand advertising experiences.