St Paul, Minnesota, United States
Growth doesn’t stall because teams stop caring or leaders lose ambition. It stalls because the way the company operates can’t keep up with how the business has evolved. For 25+ years, I’ve been the person CEOs and leadership teams call when growth stalls, markets shift, or the business outgrows the way it operates. I roll up my sleeves with CMOs, CROs, VPs, and operators to build high-velocity go-to-market engines, modernize revenue operations, and integrate AI that actually improves performance and not just presentations. I solve the friction points that prevent scale: ➡ The Execution Gap: When strategy exists on paper, but the team is stuck in manual, reactive cycles. ➡ The Tech Debt: When you have "tools everywhere," but no single source of truth for revenue or pipeline. ➡ The Efficiency Ceiling: When adding more headcount no longer results in proportional revenue growth. ➡ The AI Hype Loop: When you know AI should be providing leverage, but it hasn't moved past "chatting" into actual, repeatable GTM workflows. This is applied leadership, not advisory theater. I sit at the intersection of strategy, execution, and enablement. I don’t just design the plan, I help teams actually run it. ✅ WHAT MY WORK HAS DELIVERED ➡ 60%+ of total pipeline from inbound with $0 ad spend ➡ 118% inbound revenue growth in B2B SaaS ➡ Multi-year, multi-market revenue expansion across global organizations ➡ Enterprise AI adoption across marketing, operations, and GTM teams ✅ HOW I PARTNER WITH TEAMS I work with founders, CEOs, leadership teams and directly with the marketing, revenue, product, and operations leaders responsible for execution, to: ➡ Build and scale go-to-market systems that produce pipeline predictably ➡ Re-architect demand generation and revenue operations ➡ Integrate AI into everyday workflows to increase speed, quality, and leverage ➡ Align product, marketing, sales, and leadership around a clear growth model AI isn’t a shiny experiment. It’s a tool that gives teams leverage, reduces friction, and improves decision-making. I make sure it actually works in practice and not just in theory. ✅ HOW I WORK I’m hands-on. I simplify complexity. I create clarity in messy environments. I build trust quickly. And I leave teams stronger than I found them. No hype. No buzzword gymnastics. No corporate theater. Just results. If you need a leader who can think strategically, execute operationally, and modernize your organization without breaking it, we should talk. I work on a fractional, full-time, or project basis, depending on what your team needs.
Driving actual business results with approachable AI and Go-To-Market strategies that can be implemented by leaders and teams today.
When I joined this B2B SaaS technology company, marketing was active but misaligned: initiatives ran in isolation, sales and marketing weren’t coordinated, processes were overcomplicated, and there was no structured way to test or evolve strategy. Marketing outputs were measurable in activity but not in outcomes. I was brought in to modernize how the company grew while embedding AI across marketing, sales, and operations, building systems, processes, and team capabilities that created clarity, speed, and measurable impact. Key initiatives and results: ♦ Led enterprise-wide AI adoption, including executive and employee training, AI policy creation, and deployment of agent-driven automations to improve GTM processes ♦ Designed and implemented AI-enabled workflows that reduced manual work, improved output quality, and accelerated team performance ♦ Built AI adoption frameworks for non-technical teams, enabling confident experimentation and responsible integration ♦ Rebuilt GTM and revenue operations with streamlined, repeatable systems to increase speed and predictability ♦ Aligned marketing and sales around shared pipeline goals, visibility, and accountability ♦ Embedded experimentation as a practice, training the team on testing, learning, and iterating ♦ Introduced outcome-based measurement, linking marketing programs directly to revenue impact ♦ Re-architected demand generation to drive higher-quality pipeline and faster feedback cycles ✅ Impact: Marketing became a predictable growth engine, delivering measurable pipeline and revenue while embedding a culture of clarity, alignment, experimentation, and AI-enabled operational leverage. ✅ Highlight: Integrated AI into GTM operations to create measurable speed, alignment, and performance across teams.
When I started at this B2B sales enablement SaaS company, sales and marketing weren't leveraging a product marketing framework that drove understanding of the market and the products. Key initiatives and results: Modernized product marketing to align product, sales, and marketing around messaging and GTM operations. ♦ Built a framework for market insights, competitive intelligence, and customer feedback to inform GTM strategy ♦ Introduced workflow automation and emerging tools to streamline repetitive tasks, improve speed, and increase output quality ♦ Established data-driven marketing operations to optimize lead scoring, pipeline visibility, and campaign effectiveness ✅ Impact: Accelerated product adoption and improved win rates, enabling marketing to contribute measurably to pipeline and revenue growth. ✅ Highlight: Optimized processes and leveraged emerging technologies to improve GTM execution and team efficiency.
Marketing campaigns were reactive, demand generation lacked structure, and the team had limited capacity for experimentation or strategic planning at this B2B SaaS company. Key initiatives and results: ♦ Built and scaled the marketing team while implementing structured GTM processes ♦ Introduced performance measurement, ROI tracking, and feedback loops to improve campaign effectiveness ♦ Implemented workflow automation and tools to optimize content distribution and lead management ♦ Designed voice-of-customer and market intelligence programs to inform strategy ✅ Impact: Increased pipeline quality and predictability, accelerated campaign execution, and created a culture of experimentation and learning. ✅ Highlight: Established repeatable processes and leveraged technology to improve GTM performance and scalability.
Lead generation relied on manual processes, close rates were inconsistent, and digital strategy was fragmented. Key initiatives and results: ♦ Built a repeatable inbound lead generation engine from scratch, aligning marketing, sales, and operations ♦ Introduced marketing automation, SEO, and content strategies to drive predictable pipeline and measurable results ♦ Operationalized workflow tools and automated processes to improve efficiency and output quality ♦ Embedded experimentation and measurement to continually refine campaigns ✅ Impact: Delivered 138% growth in consulting sales, 288% improvement in close rate, and 78% growth in training sales while creating a scalable, high-performing virtual marketing team. ✅ Highlight: Modernized GTM and marketing operations with automated processes and scalable virtual teams.