Maitland, Florida, United States
Experienced business professional and proven team leader with interpersonal and collaborative skills to further a company’s performance and profitability. Highly creative, detail-oriented product innovator, product development and product management leader with extensive experience in online & mobile marketing, software development, product sales, advertising, app development, competitive analysis and analytics. Continually demonstrates talent for analyzing, developing and executing business improvement opportunities. Effective product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with the IT, sales, marketing and support departments to ensure revenue and customer satisfaction goals are met. Proven ability to significantly increase company revenue by helping to create and maintain solid business relationships while sustaining a financially responsible bottom line. Possesses a strong work ethic with negotiation and business development skills. Highly efficient at creating effective individualized training and motivational programs in order to increase company revenue, product success and team effectiveness. KEY AREAS OF QUALIFICATION: ■ Product Design, Development and Launch Strategy ■ Data Collection, Extraction and Analysis ■ Market & Brand Definition / Product Penetration ■ Licensing, Channel Partnering, Negotiations ■ Cross-Departmental Collaboration & Leadership ■ Opportunity Analysis / Solutions Development
Design, Develop and manage the Travel Media Group business service solutions portfolio via Website Production, Reputation Management, Business Intelligence Dashboards, Social Media Management, Video & Photography Production, SEO & SEM Services, and Conversion Tracking. • Create and develop strategic business plans detailing product rollout timelines, forecasting market trends, competitive analysis, product installation, and sales strategy, training & guidelines resulting in 15 new product launches and 2 scheduled releases over 6 years with an average gross margin of 82.3%. • In charge of setting up and maintaining strategic partnerships including designing detailed RFPs, negotiating agreements & pricing, setting service level standards, and overseeing external & internal development. • Analyze market segments, customer needs (B2B & B2C) and product opportunities to create effective business and marketing plans to facilitate product innovation and creation. • Oversee Travel Media Group’s affiliate marketing platform, DoubleClick Ad Exchange, DFP (DoubleClick For Publishers) and secure national affiliate relationships.
Point of Contact during emergency situations as a member of the Business Continuity Management Team. Monitored all backbone traffic and infrastructure conditions carried over Nortel, Redback, Ciene Core Director, Ciene Metro, and DaTap systems for excessive errors and outages affecting backbone and customer traffic. Coordinated all monitoring and testing between POP sites and Local Exchange Carriers for failed circuits. Restored customer traffic during outages via provisioning circuits to alternate working paths. Escalated all ongoing issues to the proper management groups and tracked progress through detailed spreadsheets and Lotus Notes logs.
Acted as single point of contact for some of Worldcom’s largest global clients, including NASDAQ, Reuters, Bank of America and Citicorp/Citibank. Provisioned voice and data circuits throughout the Worldcom network and across customer sonet rings, while meeting customer diversity requirements. Developed employee training guides on foundations of provisioning diverse circuits within Worldcom’s network. Made presentations to executive staffs on the use of network diversity to increase customer survivability, provisioning on coax cable and sonet rings, and provisioning foreign exchange and multi-point circuits. Instructed three-week new hire training initiative on all aspects of the Worldcom provisioning process.