Berlin, Berlin, Germany
Driven autodidact experienced in building products from the ground up and launching the GTM in various fields from virtual reality to green energy.
Built the GTM for the Germany-wide sales cooperation with the DVAG (Deutsche Vermögensberatung) from the ground up to enable over 18,000 of their employees to sell Enpal’s heat pump. Currently restructuring and launching new products at Enpal Pro (B2B unit).
Member of the advisory board of the MSc in Digital Transformation Management & Leadership at ESCP's London campus
Globally active marketplace for home services which has raised >$100M in funding and achieved profitability in 2021 - Promoted from Entrepreneur in Residence to Head of Verticals to reset the vertical expansion project - Responsible for any new services launched within the Helpling app/platform - Reset the strategy: Asset-light team, in-depth market research, awareness marketing, iteration speed & narrow focus - Restructured the team: A core of internal generalists with support from external subject-matter experts – to achieve a maximum of expertise while maintaining agility/flexibility - Built a general validation process & playbook for the verticals team - Leading the cross-functional team to find product-market fit: Product, growth marketing (outdoor, SEA, SEO/organic, Meta), CRM (lifecycle automations, cross-sell), BI (implemented new KPIs & self-service tools), Ops (partner management, customer support, direct sales) - Reporting directly to the CEO
- Lead the beauty vertical including marketing, product and operations to swiftly position new services by finding the optimal market niche & customer personas to drive early growth - Built a general validation process for the verticals team to judge product-market-fit - Reporting directly to the CEO & management team
EV-specific online marketplace, grew from 25 to 60 FTEs within January to June 2024, which aims to export vehicles to EU countries with the most attractive demand; investors include Sequoia Capital and Rosberg Ventures - Responsible for market analysis and ideation to resolve product-market fit challenges, resulting in fundamental changes to the auction model used for >50% of cars, and new features for buyers - Supported the setup of a scalable sales function alongside the VP by anchoring sales strategy around price sensitivity and personas
Founded by a serial entrepreneur and an ex-Apple/ex-Meta senior AI lead to facilitate accurate AI solutions for use cases with limited data; advisors include CTO/SVP of Agilent and Google head of infrastructure - Created the go-to-market strategy for EI’s first product (laboratory data processing AI tool) in close collaboration with the co-founders and head of sales - Responsible for the creation of sales process stages, buyer personas, sales deck and cold-outreach campaign - Supported the marketing campaign leading up to the SLAS2024 conference and assisted the founders on-site, where EI competed for the Ignite Award