Patrick Giwa, PhD

I help businesses recover revenue with AI (Check my featured👇) | Founder, AI Impact | Follow for posts on AI, Product & business ROI

London Area, United Kingdom

About

Your next sale is probably already in your CRM. Most small businesses chase brand-new leads every day. Meanwhile, hundreds of old ones sit untouched. People who once showed interest then went quiet. You already paid to acquire them. I help you wake them back up with my AI DM sales agent Laz Using AI, I reactivate cold and dead lead databases, restart conversations, book appointments, and recover revenue you'd written off — without spending another penny on ads. My route here wasn't typical. I watched my mum build businesses from nothing: market trading, tailoring, children apparels, restaurants, logistics. That opened my eyes to how small business owners carry pressure, risk, and responsibility. So I don't sell hype. I build things that help businesses. My track record: ✦ 10+ years in product management and AI. ✦ 50+ AI agents built. ✦ AI Tools used by 35,000+ professionals. ✦ $5m+ in client sales driven with AI. ✦ 500+ professionals trained on AI adoption ✦ Built a synthetic audience engagement platform ✦Trusted by 10+ Fortune 500 brands. ✦ AI solutions delivered for SMBs in local government, recruitment, and hospitality Now I bring that same firepower to small businesses. Want to see revenue value hiding in your old leads? → Use the free calculator in my Featured section. Or DM me "REVENUE" and I'll show you.

Experience

  • AI Strategy Consultant at AI Impact HQ
    Apr 2025 - Present · 1 yr 3 mos

    We use AI to reactivate old databases and turn ignored leads into booked calls. No new ad spend. Just revenue that was already sitting there.

  • Senior AI Product Manager at WPP
    Feb 2025 - Dec 2025 · 11 mos

    Led the design and delivery of a unified audience layer within WPP Open, enabling teams to define, share, activate, and optimise audiences across creative, media, and analytics workflows.

  • Senior AI Product Manager at Satalia
    Jan 2024 - Feb 2025 · 1 yr 2 mos

    ✦ Led the design and delivery of Audience Brain, a modular AI platform that enables large-scale audience discovery, segmentation, and insight generation. → Achieved ~85% human similarity for persona and segment outputs using a structured eval loop. → Cut audience discovery and segmentation from weeks to <15 mins, end to end via APIs ✦ Built a Synthetic Persona & AI Focus Group Platform for Brand Research Teams → Reduced research spend by 70% via self-serve synthetic personas and focus groups. → Scaled testing from 3 to 100 per month with unlimited personas and focus groups for 10 Fortune 500 brands.

  • AI Product Lead (Growth) at PaceAI
    Apr 2023 - Dec 2024 · 1 yr 9 mos

  • Technical Product Manager at The Independent
    Jul 2023 - Dec 2023 · 6 mos