Patrick Clarke

About

Experience

• Danone (Permanent · 10 yrs 9 mos)
  • Chief of Staff to SVP R&I Categories & Zones
    Jan 2025 - Present · 1 yr 6 mos

  • R&I I User Experience Senior Director Global Categories I Dairy I Plant-Based I Waters
    Feb 2022 - Jan 2025 · 3 yrs

  • R&I I User Experience Global Director I Dairy I Plant Based
    Jun 2019 - Feb 2022 · 2 yrs 9 mos

    In a journey to make meaningful contributions that positively impact our families, communities & planet. In today’s environment, more than ever, opportunities to innovate & grow are limitless. Hence committed to inspire & co-design food people love.

• Bel (4 yrs 5 mos)
  • Marketing Director I North East Africa Region
    Aug 2012 - Sep 2015 · 3 yrs 2 mos

    Marketing Director - North East Africa Region Reshaped premium brands (The Laughing Cow, Kiri) strategic roadmaps & access strategy Sales uplift through valorized Innovation & Renovation pipeline + compelling brand experiences & digital acceleration strategies In charge for starting local ops in Eastern Africa white spot: commercial partner pitch & selection, value chain analysis Achievements - Continuous market share gains / The Laughing Cow brand acceleration: +17% vol. growth - Digital transformation: amongst Egypt top 3 most engaging brands (source: Social Bakers) - EBIT target YoY over-overachievement despite complex environments

  • Marketing & Business Development Manager I Greater Africa Zone
    May 2011 - Aug 2012 · 1 yr 4 mos

    Global Marketing & Business Development Manager - Africa zone Setting brand acceleration plans in collaboration with countries GM’s & local teams: Regional campaigns, Nutrition and Kids strategy, Middle-class opp. framing

• Nestle S.A. (9 yrs 6 mos)
  • Marketing Manager Confectionnary I Nestlé Dessert
    Mar 2010 - May 2011 · 1 yr 3 mos

    - Leading Nestlé Dessert brand (part of Nestlé France iconic leading brands) - Best in class engagement strategies: digital acceleration plan - Step-changing innovation: “add & bake” project (brand extension in cooking aid territory) - Succesful breakthrough pricing strategies aiming at EBITA protection Achievements - 2011 Effie Award & Digital Award for “La Table A Dessert” digital acceleration plan - Nestlé group #1 most downloaded iPhone app (400K +) & Facebook 250 K community in 4 months - Successful implementation of Nestlé Dessert new pricing strategy

  • Business Manager - Culinary / Maggi I North Africa Cluster
    Jun 2006 - Feb 2010 · 3 yrs 9 mos

    Start-up of Nestlé’s Culinary business in a “white spot” - aiming at being a new pillar for Nestlé MAGGI business unit set-up. Full P&L responsibility (“from raw material to shelves”) Recruitment, capabilities scale-up of a cross-functional/countries team Long-term business plan definition, strategy & flawless implementation Achievements - Fast & sustained topline growth - Fast-track innovation development to deliver 2 Popularly Positioned Products - 11 points market share gained in 18 months

  • Global Project Leader I Food Strategic Business Unit I HQ
    Jan 2006 - Jun 2006 · 6 mos

    - Global strategic analysis of Maggi brand N°1 competitor worldwide => reverse build-up of its Global Brand Strategy - Project leader with drive of external consultants team Achievements - Findings & analysis used to support MAGGI’s 2010 Global Business Strategy elaboration - Executive summary shared with Nestlé Zones Management & sent to Group Executive Board

• Brand Manager at Citroën Nederland
  Jul 2000 - Nov 2001 · 1 yr 5 mos

  - Contributor to the launch campaign of the new Citroën C3 - In charge of partnership with Asics for the launch of Citroën Saxo Asics special series - CRM manager Achievements - 3 points market share gain - +25% consumer contacts / month resulting from the new CRM strategy